Pick n Pay is still loving gin-specific fresh produce – and its gintrified herbs is a pretty good deal
- Pick n Pay is selling an even larger range of branded "gin" in ingredients – even after it was mocked for "citrus for gin" lemons.
- You can now get special selections of berries and herbs made for gin.
- We wouldn't buy the berries at the current price – but the herbs can be quite a good deal if you don't need extra.
- For more stories go to the Business Insider South Africa homepage.
Pick n Pay is back with more specialised fresh produce intended specifically for gin – even after getting roundly mocked the last time around.
Earlier this year, the giant retailer caused a minor social media commotion when it started selling “citrus for gin” - essentially, a R44.99 mixed bag containing regular lemons, limes, and a grapefruit.
Users took to social media to criticise the product, with one personal calling it “Gintrification”, and another “the most Cape Town thing” she had ever seen.
See also: Pick n Pay just dropped the price of its 'gin lemons' - which some people say are 'the most Cape Town thing' they’ve ever seen
In the face of those comments Pick n Pay doubled down on the special citrus; it reduced the price of the bag by R5, and promoted the product on Twitter using the hashtag #NotJustForCapeTown.
According to Liz Van Niekerk, Head of Produce at Pick n Pay, citrus for gin was a genuine hit.
“Customers loved the Citrus for Gin bag we offered earlier this year, so we are excited to bring it back this summer,” she says. “These will be available in-store from mid-December, just in time for the summer holidays.”
In the meanwhile there are two specialised options for those who like to garnish their drinks with minimum effort: selections of berries and herbs.
PnP 'gin' berries are slightly more expensive – but 'gin' herbs are slightly cheaper
As was the case with Pick n Pay's gin citrus, the 200 gram container of “Berries for Gin” is just a selection of regular berries, rebranded.
In the bucket are a few cherries, blueberries, gooseberries, pomegranate pearls, and a some sprigs of rosemary. It retails for R44.99.
If you’re willing to buy your berries separately, and you can deal with bigger quantities of each (you can always freeze them, or make a nice compote), you can save a few rands – given that the average cost of small berry containers at Pick n Pay is lower than the gin berries:
Pomegranate pearls: R36.99
That excludes the sprig of rosemary though – and the convenience of having your gin ingredients pre-packed.
The retailer’s “Botanicals for Gin”, though, strikes us as a better deal altogether. Buying rosemary and thyme to spruce up your drink will cost R10.99 for each pack, so just about R22, compared to R17.99 for the pre-packaged gin version that contains both.
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