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Pick n Pay is giving away freebies on its app – but you have to crack the hint first

Business Insider SA
Pick n Pay daily riddle (Pick n Pay IG)
Pick n Pay daily riddle (Pick n Pay IG)
  • Pick n Pay, in partnership with brands like Nestle, Pernod Riccard, Nivea, SAB, and Sodastream are giving away freebies and discounts until the end of Easter.
  • Customers will need to solve the daily riddle on Pick n Pay's delivery app and then search for the product for either a discount, or to get it for free.
  • The promotion runs until 17 April.
  • For more stories go to www.BusinessInsider.co.za.

Food retailer Pick n Pay has partnered with brands such as Nestle, Pernod Riccard, Nivea, SAB, Sodastream and others to give customer freebies on the Pick n Pay delivery app, but you need to crack the code first.

To celebrate the Easter period, the retailer added new features on Pick n Pay asap! including gamification, where a daily hint is released until the end of Easter. This gives customers the opportunity to ‘unhatch’ great discounts or get an item for free.

“Through our gamified Easter hunt, we wanted to bring that nostalgic Easter joy to customers every day.

“We know customers are under financial pressure, so this campaign lets us create moments of fun and joy each day, and potentially reward them with an extra item in their cart – for free," said Executive Co-Head of Omnichannel at Pick n Pay Vincent Viviers.

Here's how it works

  • For 14 consecutive days, the delivery app releases a hint on its social media and in-app notification.
  • Customers will need to accurately solve the riddle first and then search for the product.
  • The right product will either have a golden egg which shows the discount amount or it will display a 'FREE' sticker on top.
Pick n Pay hint hatch and golden eggs for discount
Pick n Pay hint hatch and golden eggs for discount (Pick n pay asap screenshots).

“The Hint Hatch Hunt campaign will be live until the 17th of April. Pick n Pay asap! customers nationwide can participate, but the freebies and discounts are limited to a number of products and users, depending on the unhatched surprise, so customers have to be quick," said the retailer.

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