Pick n Pay is starting ‘Black Friday’ deals on Monday already – and is increasing staff to keep up with expected demand

Business Insider SA
(screenshot, Pick n Pay)
(screenshot, Pick n Pay)
  • Pick n Pay is starting Black Friday deals at its online store from Monday. 
  • The supermarket said deals will launch online before moving instore. 
  • In preparation for increased demand, Pick n Pay is increasing staffing in stores. 
  • Go to for more stories.

Pick n Pay’s Black Friday deals are starting online next week Monday, where the supermarket promises discounts of up to 50%. 

Black Friday is a shopping holiday on the Friday after Thanksgiving in the United States, and has seen major growth in South Africa with most retailers offering discounts. 

It will take place on November 29 in South Africa, and around the world. 

Pick n Pay’s marketing retail executive John Bradshaw said discounts will run weekly on Pick n Pay’s online store, before discounts are released instore.  

Bradshaw said Pick n Pay supermarkets will have deals on everyday items, while Pick n Pay Hypermarkets will also offer deals on a range of appliances and electronics. 

“We’ve been working with our suppliers for months now to ensure all stores and online have the right stock available, at the right prices, in the right quantities,” Bradshaw said. 

Also read: These were the retailers with some of our favourite Black Friday deals last year – so you may want to watch them on 29 November

He said to ensure the “smoothest” customer experience, Pick n Pay is increasing its staffing in stores to manage deliveries, assist customers, and ensure that every till point is open. 

The online Pick n Pay store has also seen technology improvements to ensure it has enough capacity to manage orders. 

Bradshaw said their insights of previous Black Friday sales seasons showed that pantry items were most popular, closely followed by televisions and beer.

“Many customers used Black Friday deals as an opportunity to refill their pantries, especially ahead of the Christmas period. Popular items included long-life milk, sugar, coffee, rice washing powder and toilet paper,” Bradshaw said. 

He said tennis biscuits were also a favourite at last year’s Black Friday. “Last year we sold enough Bakers original Tennis biscuits to make about 1,640,000 peppermint crisp tarts.” 

(Compiled by James de Villiers)

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