South Africa Cape Town City Center Pick n Pay groc
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  • Pick n Pay announced that it will now automatically load 'personalised' discounts on Smart Shopper cards.
  • Smart Shoppers may get up to 8 personalised discounts every two weeks.
  • According to the retailer, customers wanting to make use of the service will have to give consent to activate it.
  • For more stories go to www.BusinessInsider.co.za.

Pick n Pay Smart Shoppers will get personalised discounts every two weeks, as of 14 July, the retailer announced.

The discounts will be loaded automatically - and will be tailored to your shopping preference.

The service makes use of advanced machine learning techniques, which track customers' shopping patterns - personalised discounts are generated accordingly. Smart Shopper card holders will get eight unique personalised discounts every two weeks. 

"This algorithm predicts what a customer is likely to buy and helps us work in conjunction with our partners to give customers personalised savings on the items they want or plan to buy," says John Bradshaw, retail executive: marketing at Pick n Pay.

The technology improvements mean that customers no longer have to activate their personalised discounts like they had to in the past, Bradshaw adds. All customers have to do is give Pick n Pay permission to contact you. You can do this via the app, website or at a kiosk in-store by updating your personal preferences.

Customers who opt in for communication will see discounts automatically visible on their till slips when they swipe their Smart Shopper cards.

Pick n Pay recently announced that it would invest R500 million into offering customers savings on essential grocery items over the next year.

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