This time, it's with a chart on how to "stop using anti-animal language," which has prompted outrage, amusement, and confusion.
PETA has come up with more animal-friendly versions of familiar sayings: "Kill two birds with one stone" becomes "feed two birds with one scone," for example, and instead of "bring home the bacon," we should apparently say "bring home the bagels."
However, it's safe to say the vast majority of people have not reacted positively to the suggestions, describing the chart as "ridiculous," "pathetic," and "moronic."
"This is the biggest pile of horse s---," wrote one Twitter user.
Another person suggested that PETA's recommendations would simply damage the reputation of vegans.
Others pointed out that there are problems with PETA's supposedly improved idioms too.
However, PETA is standing by its suggestions. A spokesperson told INSIDER: "Words matter, and as our understanding of social justice evolves, our language evolves along with it.
"Just as it became unacceptable to use racist, homophobic, or ableist language, phrases that trivialize cruelty to animals will vanish as more people begin to appreciate animals for who they are and start 'bringing home the bagels' instead of the bacon."
The chart comes following the claims of an academic from Swansea University that meat metaphors may truly start to disappear from our lexicon as they don't reflect the zeitgeist.
"The increased awareness of vegan issues will filter through consciousness to produce new modes of expression," Shareena Hamzah said.
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