• An adult entertainment website geared towards swingers and people looking for sex partners is hosting a clothing drive to help people get rid of the exes' clothing.
  • When people donate their exes' clothes to a local drive, they can send the receipt to AdultFriendFinder.com in exchange for a free one-month gold membership.
  • The membership grants access to virtual orgies, erotic videos, and chats with other singles and swingers.
  • Chris, a 29-year-old who recently broke up with the girlfriend, said he initially donated her clothes as a joke, but is now ready to explore the website more.
  • For more articles, go to www.BusinessInsider.co.za.

When I was 17 and my best friend and I were simultaneously going through breakups, we met up to cope in the best way our angsty teenage selves knew how: We built a small fire in my backyard, threw in our exes' sweatshirts that they'd never retrieved, and watched them disintegrate in the flames.

The experience was cathartic, albeit a bit ridiculous, but it helped us feel like we could finally start new chapters in our lives.

In a similar sentiment, AdultFriendFinder.com, a website for swingers and people looking for sex, launched a new promotion to help people who are holding on to their exes' clothing.

If people donate the clothing items to a local charity and keep their receipt as proof, they can email it to AdultFriendFinder.com and get a free one-month gold membership in return.

A membership allows users to connect with other people looking to hookup virtually, participate in online orgies, and send or view erotic videos and photos. A regular membership is free, but the gold membership that is part of the clothing donation promotion costs $20 (R344) per month and gives users access to more content and services than the free option.

People are already taking advantage of the clothing drive in an attempt to rid themselves of their relationship relics.

'Maybe I'll find my next girlfriend there'

Chris, a 29-year-old New Jersey resident, told Insider he'd originally heard about the AdultFriendFinder.com clothing drive when a friend sent it to him as a joke.

He'd recently split up with his girlfriend, who he'd been dating for a little over a year, after living together during the coronavirus pandemic got the best of them.

After a year of dating, Chris' girlfriend moved into his apartment in January. A few months later, pandemic lockdown orders began and tensions started to grow in their relationship.

"After quarantining together for 2+ months, we were really fed up with each other. One argument led to another and we reached an impasse," Chris said. "She eventually went back into the city and was staying at her friend's place until things cooled down. Things never got around to cooling down and we decided it was best to call it quits."

She'd left some of her clothes, including a few shirts, dresses, a pair of shoes, and underwear, at Chris' place, but said she wouldn't be returning to get her belongings, and soon after, she and Chris stopped talking altogether.

That's when Chris decided to take up the promotion offer that he initially thought of as just a silly joke.

"I figured it would be a good way to give back," Chris said, adding that he donated everything but his ex-girlfriend's underwear. "I thought that was a little weird to donate," he said.

When he first decided to go through with the donation, Chris said he wasn't particularly compelled by the AdultFriendFinder.com gold membership.

"I didn't really consider the offer when I donated the clothes, honestly. I really just wanted to give the clothes to someone who would use them," he said. "

Now that he's had some distance from his previous relationship, however, he said he might start to experiment with the free membership more.

"I intend to take a deeper dive on the site sometime soon. Who knows, maybe I'll find my next girlfriend there," Chris said.

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