candle
Penis scented candle.
  • A Canadian company, Taxi, just released a new candle called "This Smells Like My Penis."
  • The company created its candle in response to Goop's $75(about R1,000) "This Smells Like My Vagina" candle, pricing it at $100 (about R1,400) to highlight Canada's gender pay gap.
  • According to the Canadian Women's Foundation, white women in Canada are paid 75 cents for every dollar a man makes, and women of colour are paid even less.
  • While the scent notes and ingredient descriptions have yet to be listed, people can place pre-orders on the company's website.
  • For more stories go to the Business Insider South Africa homepage.

Twitter was flooded with jokes, outraged comments, and labia-themed memes last week when Gwyneth Paltrow's controversial wellness company, Goop, released a $75 (R1,000) vagina-scented candle called "This Smells Like My Vagina."

Now, there is another genital-themed candle hitting the market.

For those inclined, a $100 (R1,400) candle called "This Smells Like My Penis" will soon be available to purchase online.

It is exactly the same scent, shape and size as Goop's candle, but this one, made by a Canadian ad agency, is designed to raise awareness about the gender pay gap in Canada.

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"The Smells Like My Penis candle is no different from The Smells Like My Vagina candle, except for no apparent reason it's worth 25% more," Allegra Weisenfeld, a junior copy writer for Taxi Agency, told Insider.

According to the Canadian Women's Foundation, white women in Canada are paid 75 cents for every dollar a man makes, and women of colour are paid even less.

The company has not yet published the candle's scent notes or ingredients, but it is available for preorder on the company website.

Some women earn up to 70% less than men. Data shows it could take 202 years to close the gender pay gap.

Taxi

While the 25% difference is meant to symbolise the pay gap between men and women generally, the gap is more significant based on the race and ability of a woman.

In Canada, indigenous women make 65 cents on the dollar and women of colour in general make 67 cents on the dollar. Ability and immigration status also had an impact on how much women make: women with disabilities were found to only make 54 cents on the dollar and women who had recently immigrated made 71 cents on the dollar.

The gender wage gap isn't just a Canadian concern. According to the World Economic Forum, women get paid 63% of what men get paid, and in some countries like Iraq and Syria, the gap stretches up to 70%. However, the WEF estimates the global wage gap would take 217 years to fully close.

"It's a topic that seems to have mostly faded from public discourse, with many calling it a 'myth,'" Wiesenfeld said.

"With the candle, we want to hammer home the point that [Canadian] women are still paid 75 cents on the dollar for the same work."

The back of the candle leaves shoppers with the same messager of equity: "The gender pay gap smells as strong as ever. Burn this candle for the scent of women getting paid 75 cents on the dollar."

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