Outraged Vitality members say they aren’t even getting free smoothies for achieving goals anymore
- Discovery Vitality members are complaining they can no longer earn free coffee or smoothies for achieving their fitness goals with Discovery Miles.
- Discovery has blamed a changeover from Vitality Reward Points to Discovery Miles as its reward currency, in the past week, for the error.
- Other Vitality members accused Discovery of diluting its offering with Discovery Miles.
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Discovery Vitality members say they aren’t able to get free coffees or smoothies for achieving fitness goals any longer, after the popular system changed from Vitality Reward Points to Discovery Miles in the past week.
But Discovery said the “transition” to the new point system resulted in some members not being allocated their correct number of points, and that this had caused errors.
On Twitter, Vitality members said they were previously able to at least receive a free coffee or smoothy as a reward for achieving their goals, but have found themselves unable to do so under the Discovery Miles system.
Shame these @Discovery_SA Miles are rubbish. Couldn’t even get a coffee this week with Vitality “Rewards” and that’s for two plays. It’s like suddenly being paid your US dollar salary in ZA rands. Belt tightening at Discovery’s shiny new big offices it seems.— carien du plessis (@carienduplessis) January 15, 2020
Many correctly pointed out that previously only 25 Vitality Rewards Points were needed to get a free smoothie or coffee, but that they now need 150 Discovery Miles to buy the same reward.
This while the new game board has a minimum of 50 Discovery Miles to be earned.
?@Discovery_SA? we have gone from worst to westgate, let alone that for 9 weeks in a row there was never a diamond on dashboard, with discovery miles you need 150 point for coffee, while you earn only 55. This is all a scam....never taking any watch or devices...I am done pic.twitter.com/TBIkpryGAN— Thobile Zulu (@thobile01) January 15, 2020
Others said it was simply now more difficult to acquire rewards such as free meals or gift cards under the Discovery Miles system than on the Vitality Reward Points system.
With discovery miles replacing vitality rewards it is once again another opportunity for @Discovery_SA to dilute their rewards. Their client acquisition model is based on luring people in with benefits they know will disappear over time - pretty unethical to be frank.— Mark Narramore (@marknarramore1) January 15, 2020
@Vitality_SA @Discovery_SA great way to save money by devaluing your active rewards! Previously could get a minimum of R25 per play (maximum R100 excl. diamonds) but now the maximum is 150 discovery miles per play (worth R15) plus 100 for meeting goal - max R25. Please rectify. pic.twitter.com/7J1bSQrTpC— Matthew Brittan (@MatthewBrittan) January 15, 2020
Discovery Vitality CEO Dinesh Govender said the transition from Vitality Reward Points to Discovery Miles in the past week caused some members not to receive the correct number of reward points.
“Some Vitality members received their gameboard play today but have not yet received their instant 100 Discovery Miles for completing their weekly goal,” Govender told Business Insider South Africa.
He said all members should receive the automatic 100 Discovery Miles for completing their fitness goal by Friday.
If a hundred Discovery Miles is added to the minimum of 50 Discovery Miles someone can earn on the gameboard, they should earn enough to get a free coffee.
Govender pointed out that compared to Vitality Reward Points, the new Discovery Miles can be spent on online or in stores when shopping at Vitality retail partners, on flights at kulula.com, or can be converted to cash for Discovery Bank clients.
Discovery Miles are also valid for five years, compared to Vitality Reward Points which expired after 12 weeks.
“Going forward, the 100 Discovery Miles for weekly goal completion will be instantly allocated upon closure of each of your exercise, drive and money goals,” Govender said.
“We’ll also continue to add to the program with surprise and other bonus rewards which will ensure that high value, lottery elements are there for members.”
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