- The Chinese brand Oppo has set its sights on South Africa, recently launching its flagship Oppo A72 locally.
- Oppo expects to sell 150m smartphones across the world this year and may emerge as one of the top three phone-makers in 2021.
- The Oppo A72 – on sale for R6,999 - comes with an 18W fast charger, and its battery has impressed reviewers.
- For more articles, go to www.BusinessInsider.co.za.
Oppo - the Chinese giant which looks set to emerge as the world’s third-biggest mobile phone seller next year – has launched its flagship phone in South Africa.
While some of its phones have been available for some time, the company has now set up a local office in Woodmead, Johannesburg and officially brought the Oppo A72 to market.
The Oppo A72 comes in two colours, both inspired by the polar circle: Aurora Purple and Twilight Black. The phone comes with four cameras - a large 48MP main camera sensor, two portrait style lenses and a 119° ultra-wide angle camera.
It comes with Android, but also with its own open operating system – ColorOS – as a “special layer” on top of Android 10. It is powered by a Qualcomm Snapdragon 665 processor.
The phone comes with an 18W fast charger, and its battery has impressed reviewers.
Calling it a “flashy phone on the outside, and perfectly serviceable phone on the inside”, Stuff magazine said that the standout feature on the A72 is its “mammoth battery life”.
“It packs in a 5,000mAh battery that it is genuinely impossible to run down over the course of a day.”
UK publication Tech Advisor said the A72’s battery is “an absolute monster”, making it “a two-day phone”.
Stuff’s reviewer has noted some performance issues, particularly delays when switching between apps.
Oppo, ultimately owned by the Chinese group BBK Electronics, is in the same stable as other cellphone brands like Vivo.
Recently Oppo confirmed it is on track to grow sales by 30% this year to 150 million smartphones, thanks to the release of more 5G models, particularly in China, the Japanese business publication Nikkei reported.
The company currently have an 8% market share of the global smartphone market, but is projected to emerge as the third-largest seller (after Samsung and Apple) in 2021.
Huawei is currently the world’s biggest seller, but according to a new DigiTimes report, it is expected to fall to the seventh spot next year. This comes amid US government’s attack on the brand, including a ban on its commercial agreements between American companies like Google and Facebook.
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