Mastercard partners with PayFast in campaign to increase visibility of small businesses
- Mastercard and PayFast have partnered to form a two-month campaign called "Shop Local".
- The campaign aims to promote local small and medium businesses by inspiring customer to support them through e-commerce.
- With e-commerce gaining popularity in small businesses, 63% of South African costumers consciously choose to shop online at local businesses.
- The duo has incentivised the campaign by giving customers a chance to win one of nine R100,000 weekly shopping sprees to spend at any PayFast merchant.
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As e-commerce gains popularity in almost every aspect of shopping over the last 16 months, 68% of South African consumers have flocked to online shopping since the start of the pandemic
At the same time, 63% of consumers consciously choose to shop online at local businesses, according to a Mastercard study on consumer spending.
The campaign, which will run until September 30, 2021, aims to motivate South Africans to support local small business through e-commerce under PayFast, which is used by over 80,000 merchants, offering sellers a variety of online payment methods including Masterpass, credit cards, Instant EFT, debit card, Mobicred, and Scode.
"Shop Local" will open opportunities for about 100 small businesses, giving them exposure and a much-needed marketing boost.
"The pandemic has delivered financial headwinds that threaten the economic progress of SMEs and because of this, Mastercard is taking action, while also calling on consumers alike to shop, share and support these businesses," said Marketing and Communications Director at Mastercard, Southern Africa Kamini Redhi.
"At Mastercard, we are dedicated to unlocking potential and empowering SMEs to thrive commercially by connecting them to millions of new and existing customers through digital technologies and awareness campaigns like our collaboration with PayFast that spark conversations and help elevate SMEs in the marketplace," Redhi added
Companies taking part in the campaign include those within the following industries: food and drinks, fashion and accessories, skincare and beauty, furniture and décor, general merchandise, tech, health and fitness, toys and travel.
"We want to see small businesses grow through and beyond the pandemic and provide the necessary solutions and choice for their customers through e-commerce," said Head of Marketing at PayFast Colleen Harrison.
The campaign is incentivised, giving customers who checkout using their Mastercard, Masterpass app or any other Masterpass-enabled banking app at a PayFast merchant a chance to win one of nine R100,000 weekly shopping sprees to spend at any PayFast merchant.
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