I recently stumbled on an old Apple ad from 1993 that advertised Macs as a more affordable computer option.
That's clearly not the case anymore, as Apple computers tend to be more expensive than its competition these days.
Curious to find out how else Apple as a company and its products differed from the Apple of today, I found an archive of old Apple ads and documentation on a site called macmothership.com.
Check out some old Apple ads and brochures that show how similar and different the company was back in the day.
In 2018, Macs cost more than competing Windows 10 laptops more often than not. And whether they can "do more" is up for debate. These days, Macs are rather a luxury that run a simpler and cleaner operating system compared to Windows 10 that's more accessible to a wider variety of people.
Back in the day when computers weren't as widely used and their use as business machines weren't as obvious, computer makers had to pitch to sell their devices. It was no different for Apple back in 1983.
Much of Apple's success with its devices had to do with their simplicity. They were - and still are - simpler and cleaner to use than competing devices, which tend to appeal to a wide range of people.
Recently, when Apple switched to all-USB-C ports on its MacBook Pros, the simplicity is fading. USB-C is indeed designed to make things easier and better. It allows you to plug everything you'd usually plug into your computer into one single port instead of having a bunch of connected accessories sticking out from all sides of your laptop. But the company was arguably too aggressive with switching to USB-C, as many people aren't ready to make the switch, especially when it entails buying dongles, adapters, and expensive docking stations to benefit from it.
The tag lines have barely changed. The company has always bragged with catchy phrases about how it makes sleek computers, even in 1984.
Apple has been making handheld devices that are meant to work like computers for some time now. Recently, it's been trying to convince us that iPads can be laptop replacements.
Check out the macmothership.com site to see Apple ads and brochures from 1976 to 2002.
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