One of the world's biggest oil companies changed its name with a bizarre video featuring gymnasts, an acne-covered teen, and a woman giving birth
- Statoil, Norway's government-owned oil company, has changed its name to Equinor.
- It announced the news with a bizarre video that features gymnasts, an acne-covered teen, and a woman giving birth.
- Statoil/Equinor says that the name change is not just cosmetic, however, and signals a move towards being a "broad energy company," rather than simply focusing on oil.
Statoil, Norway's government-owned oil company, has changed its name — and it made the announcement in a bizarre fashion.
The firm, the world's 11th largest oil and gas company, released a video on Thursday announcing that after 45 years of operations, it is changing its name to Equinor.
The video is perhaps not what you'd expect from a company with assets worth more than €100 billion.
Starting off with the scream of a woman echoing through a forest, the video then cuts to her giving birth, before shots of a little girl doing gymnastics, a classroom of children learning that "to learn is to change", and a spotty teenager looking in the mirror.
After a minute or so, the video's narrator confirms that even big companies like Statoil change, eventually announcing the change of name right at the end of the two-minute-long clip.
Here's the video in all its glory:
Explaining the meaning of the new name, the company said that "Equinor is formed by combining ‘equi’, the starting point for words like equal, equality and equilibrium, and ‘nor’, signalling a company proud of its Norwegian origin, and who wants to use this actively in its positioning."
"Equinor is a powerful expression of who we are, where we come from and what we aspire to be. We are a values-based company, and equality describes how we want to approach people and the societies where we operate," Eldar Sætre, chief executive of Statoil, or is it Equinor, said in a statement.
"The Norwegian continental shelf will remain the backbone of our company, and we will use our Norwegian heritage in our positioning as we continue growing internationally within both oil, gas and renewable energy."
Equinor says that the name change is not just cosmetic, however, and signals a move towards being a "broad energy company," rather than simply focusing on oil.
Receive a single WhatsApp message every morning with all our latest news: Sign up here
- Video games, chewing gum and driving lessons are some of the products Stats SA uses to calculate South Africa's cost of living
- The Free State could be producing 5% of the world’s helium soon – and that could change much more than just the party-balloon market
- What Stephen Hawking thought about boy bands, black holes and aliens
- Spotify is now in South Africa – 3 reasons why Apple Music is still better
- Civil servants' pee will be used to water a new green feature in Cape Town
- With this new dating app, you pick a match by listening to their voice, not viewing their picture — here's how it works
- Most vitamins are useless, but here are the ones you should take
- 15 things you're doing that make people dislike you immediately
- The 7 biggest questions we had after watching 'Black Panther', and hope are answered in the seque
- A mysterious property company just paid R150 million for a very unassuming building in Cape Town
- An OUTsurance founder just landed a R350 million payday – but he's not shopping for private islands just quite yet
- Google cofounder Larry Page has been secretly testing flying taxis in New Zealand
- Opel will build thousands of cars in Namibia – barely a year after leaving South Africa
- Nescafé, Ricoffy and Frisco are at war – which means cheaper prices for instant coffee drinker