After being comprehensively beaten by the likes of Samsung for a long time, Nokia believes it ca dominate the South African mobile market again with three new phones it launched on Friday: the Nokia 8, Nokia 7 Plus, and new Nokia 6.
Nokia currently accounts for roughly 6% of smartphone sales in the country – down from a high of 60% in the 2000s.
The Nokia 8 Sirocco will retail in South Africa from R13,000, the Nokia 7 plus from R6,600, and the New Nokia 6 from R4,000.
The Nokia 8 Sirocco, nicknamed the “first Nokia flagship in years”, features a Samsung S-like curved glass display, a 13MP camera, 6GB of RAM, a glass-back with wireless charging, finger print reader and 128GB mass storage with a MicroSD card slot.
The iPhone X and Samsung S9 have 12MP cameras.
The new Nokia 7 Plus has a 6’’ display, 4GB RAM, a fingerprint reader, and a 16MP camera.
Meanwhile, the new Nokia 6 will have a metal body, a 5.5’’ screen and 16MP camera, 3GB RAM and 32GB storage also with a MicroSD slot.
It will have an impressive two-day battery life.
The New Nokia phones will see the return of Zeiss optics to Nokia phones.
Nokia Pro-Mode – a much-loved feature of Nokia’s now-dead Windows Phones – will also be returning to all the Nokia phones.
It allows for impressive camera controls while taking photos such as brightness, focus and sharpness.
“Nokia still has a lot of brand loyalty,” said Shaun Durandt, Southern Africa head of HMD Global, which builds the Nokia-brand phones.
“With these phones - at every price point in the market, Nokia aims to recapture the market in South Africa - pushing our single-digit market share into the double digits.”