Nissan plans a subscription service that lets you switch to a new car every day. Here's how it works.
- Nissan is launching a subscription service in the US that allows drivers to switch to a different car every day.
- The program, called "Nissan Switch," will cost $699 (R10,500) or $899 (R13,500) a month depending on which tier you choose.
- The "Select" tier will offer access to models like the Altima, Rogue, and Pathfinder, while the "Premium" tier offers access to the Maxima, Murano, and Armada models, among others.
- Nissan joins other automakers, such as Lexus, Audi, Volvo, and Mercedes-Benz, in offering a subscription service for cars.
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Nissan said on Wednesday that it would launch a subscription service that allows drivers to switch to a different car as often as every day.
The program, called "Nissan Switch," is scheduled to launch in the Houston area as a test run, Nissan said in a release. Drivers can choose from two tiers, "Select" and "Premium," at $699 (R10,500) and $899 (R13,500) a month, respectively.
The Select tier will offer models like the Altima sedan and Rogue crossover, while the Premium offering includes the Maxima sedan and the Armada SUV.
Subscribers will have to pay a $495 (R7,500) fee to join the program, but the subscription includes "unlimited switches as often as a new vehicle each day," delivery, cleaning, insurance, roadside assistance, and regular maintenance.
To switch to a different car, drivers can "use the Nissan Switch app or text your personal concierge to schedule your switch," according to the programme's website. Nissan will then deliver the vehicle within a specified service area.
"Nissan Switch is another way that Nissan is testing alternatives to the notion of traditional mobility without long-term financial commitments for our customers," Andrew Tavi, Nissan's vice president of external affairs, said.
"For those who want a sedan during the week and an SUV or sports car, like the GTR, on the weekends, Nissan Switch provides the solution," Tavi said. The GTR will be available for an extra $100 (R1,500) per day for a maximum of seven days.
The Netflix-like subscription - Nissan says "changing up your ride is as easy as binge-watching your favourite show" - joins subscription plans from other automakers like Audi, Lexus, and Mercedes-Benz.
While car-subscription plans are a convenient way to drive a variety of cars, the fun comes at a cost. An analysis from the car marketplace Edmunds said subscriptions - the highest analysed was $97,739 (R1.5 million) over the course of three years - were much more expensive than traditional leases.
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