Nike is facing backlash after star basketball player Zion Williamson's shoe exploded in a highly anticipated game between Duke and North Carolina universities on Wednesday night.
Less than a minute into the game, Williamson's Nike shoe split open as he attempted to make a cut. Williamson was out the rest of the game with a knee injury.
People on social media were quick to blame Nike for the incident.
Others imagined the panic in Nike's headquarters.
Then there were those who were more interested in how this could affect Nike's rivals, such as Adidas and Under Armour.
A Puma account tweeted, then deleted: "Wouldn't have happened in the pumas."
Even restaurant chains had something to say to Nike.
"We are obviously concerned and want to wish Zion a speedy recovery," Nike said in a statement. "The quality and performance of our products are of utmost importance. While this is an isolated occurrence, we are working to identify the issue."
Nike shares were down 1.4% in premarket trading on Trading.
Also from Business Insider South Africa: