Multichoice, which owns DStv, contends that Netflix has an unfair advantage, as it doesn’t face the same regulations as a licensed television player in SA.
In response, Netflix has been quiet - until now.
It's new "jokes aside, no installation required" campaign features comedian heavyweight Jason Golliath as a pay TV installation technician – for Netflix.
Comedian, David Goliath as a pay TV installation technician fiddling with cables. (Netflix SA)
The ad makes fun of an archaic installation process, which involves searching for the best place for a signal, long cables and having a separate 'premium' bouquet that comes in a box (later revealed to be empty).
Pay TV installation technician offering to throw in a premium subscription that comes in a box, that turns out to be empty. (Netflix SA)