Play the race card! Nando's just introduced a hilarious SA version of Monopoly
- Nando's introduced South Africa to a brand new board game called 'Mzansipoli' in an advert launched on Tuesday.
- The game, fashioned after the iconic Monopoly game is, unfortunately, not available for purchase.
- But according to Nando's, it is a game that all South Africans instinctively know how to play.
- For more stories, go to www.BusinessInsider.co.za.
In a new ad, launched on Tuesday, Nando's introduced South Africans to a brand-new, hilarious board game called Mzansipoli.
The ad features a multi-racial family playing a Monopoly-styled game of "survival, corruption and confusion".
Players get to repossess land, enforce their squatter rights and play "the race card". If you have "white privilege", you don't need to go to jail and if you land on the etolls block, paying is optional. You get a cash reward if your racist neighbour moves to Orania, but "black tax" will take a bite out of your winnings.
Unfortunately, the game is not available for purchase.
But according to Nando's marketing manager, Jake Johnstone, "the game definitely exists, we've been playing it all along". The tag line for the ad is: "Beat the game that has been playing you".
According to Johnstone, the aim of the advert was to start a conversation that drives positive action.
"Nando’s grew up alongside this young democracy of ours, so we’d take a gamble that we have a firm grasp on what matters to Mzansi," he says.
"Our satire only highlights existing conversations that are important to have if we are to beat a game rife with corruption and confusion."
"The explicit call to action in this ad, is that we are facing a game where we’re all being played to some degree and we need to come together to beat this," says Johnstone.
Watch the advert here:
The ad has received a positive response on social media, with South Africans begging for a real-life version:
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