Decentraland is one of the most popular metaverses.
Decentraland press kit
  • A plot of digital land just sold for $2.43 million in Decentraland, one of the most popular metaverse environments.
  • The metaverse property just tops the average home price in Manhattan, and beats out San Francisco's average by about $1 million. 
  • Metaverse-related coins have skyrocketed recently, with Decentraland's Mana coin surging nearly 60% in the last week. 
  • For more stories go to www.BusinessInsider.co.za.

Real estate is booming in the metaverse. 

A plot of digital land in Decentraland — an online, virtual-only environment — sold for a record $2.43 million worth of cryptocurrency on Tuesday, more than double the prior record high for virtual real estateof more than $913,000.

That's also a smidge higher than the average home in Manhattan, and well above prices in the other boroughs as well as those in San Francisco.

Metaverse Group, a subsidiary of Tokens.com, completed the purchase for a patch of digital land for 618,000 MANA, or about $2,428,740 at the time, according to a Decentraland spokesperson and a statement by Tokens.com. MANA is Decentraland's cryptocurrency, which users employ to buy and sell assets in the virtual space. 

Tokens.com said it will use the "116 parcel estate in the heart of the Fashion Street district" of Decentraland for expansion into the digital fashion industry. 

To be sure, homes in the US finance and tech capitals are still pricier on a per-square-foot basis.

One parcel of land in Decentraland is equivalent to 52.5 square feet. The Tokens.com purchase is roughly equivalent to 6,090 square feet of land — well above the 1,150 square footage in an average home in San Francisco. That comes out to roughly $400 per square foot in Decentraland versus $1,200 in San Francisco.

Interest in the metaverse has skyrocketed since Facebook renamed itself Meta. Enthusiasts buy land in the metaverse as a speculative investment, and other digital properties have sold for hefty price tags, too.

Crypto tokens connected to the surging metaverse have surged lately, with MANA rising almost 60% in the last week.

Get the best of our site emailed to you every weekday.


Go to the Business Insider front page for more stories.