It's no secret that whatever Meghan Markle wears almost instantly sells out. The exposure she gives brands has become known as the "Markle Effect," and now one brand says it's helping expand its humanitarian mission.
Markle wore a pair of Outland Denim jeans twice during her recent visit to Australia, and the company tweeted that the recent spike in sales has allowed them to hire more seamstresses in their Cambodian production house.
Thanks to the Duchess' choice in denim, we're pleased to announce that it will be possible to employ a further 15 to 30 seamstresses in our Cambodian production house in the coming weeks, and the recruitment process has already begun. ?? Pool/Samir Hussein - Getty images pic.twitter.com/eUVEpVncGf— Outland Denim (@OutlandDenim) October 26, 2018
"Thanks to the Duchess' choice in denim, we're pleased to announce that it will be possible to employ a further 15 to 30 seamstresses in our Cambodian production house in the coming weeks, and the recruitment process has already begun," the brand announced on Twitter.
According to their website, Outland Denim strives to "set a standard for the treatment and remuneration of young female workers in the garment manufacturing industry" by providing a living wage and fair working conditions for the women working it its production house. It specifically aims to help women affected by human trafficking, and those most at risk of falling into poverty.
The brand also focuses on ethical sourcing and using environmentally sound raw materials.
Markle has worn quite a few eco-friendly pieces during the royal tour, such as flats made of recycled water bottles by Rothy's and a casual summer dress made by Reformation.
It looks like the "Markle Effect" is certainly real, and it may just be helping a few good causes as well.
Representatives for Outland Denim did not immediately respond to INSIDER's request for comment.
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