Laduma, MaXhosa, Ngxokolo, Mall of Africa
Nikita Coetzee/Channel24
  • MaXhosa by Laduma has opened a flagship store at Mall of Africa in Johannesburg.
  • There are a limited number items on the rails and on display.
  • That means you may wait up to seven days to have your choice delivered to the store.
  • Designer Laduma Ngxokolo is also eyeing other cities for possible outlets.
  • For more stories go to www.BusinessInsider.co.za

MaXhosa by Laduma has opened its first flagship store at Mall of Africa in Midrand, Johannesburg.

Clothes from the famed designer, Laduma Ngxokolo, had previously been available only via various pop-up stores, as well as a showroom in Newtown, Johannesburg –  which has since shutdown.

But with a three-year lease at Mall of Africa, the brand now has a permanent outlet – albeit using a model that means you may not be able to walk out of the store with everything you want.

Laduma, MaXhosa, Ngxokolo, Mall of Africa
Nikita Coetzee/Channel24

The uncluttered store does not stock all items in every size – so you may have to wait for up to a week for a delivery once you've chosen what you want.

Ngxokolo hopes this will be the first of several stores, and he is already eyeing Cape Town, Durban, and especially Port Elizabeth.

Laduma, MaXhosa, Ngxokolo, Mall of Africa
Nikita Coetzee/Channel24

"I have strong following in Port Elizabeth and it's also home," he says.

Laduma, MaXhosa, Ngxokolo, Mall of Africa
Nikita Coetzee/Channel24

Business Insider South Africa visited the store before its formal launch. It is situated on the upper-level, close to the mall's upmarket restaurants and boutiques.

Laduma, MaXhosa, Ngxokolo, Mall of Africa
Nikita Coetzee/Channel24

Laduma, MaXhosa, Ngxokolo, Mall of Africa
Nikita Coetzee/Channel24

Unlike nearby boutiques, as well as other retail stores in the mall, the MaXhosa store is wide open and uncluttered. There are no shelves, only clothing rails.

Laduma, MaXhosa, Ngxokolo, Mall of Africa
Nikita Coetzee/Channel24

Should the clothes available not fit, you many have to wait seven days for your items to be delivered to the store.

Laduma, MaXhosa, Ngxokolo, Mall of Africa
Nikita Coetzee/Channel24

The store includes some personal touches from the designer himself.

Laduma, MaXhosa, Ngxokolo, Mall of Africa
Nikita Coetzee/Channel24

Laduma, MaXhosa, Ngxokolo, Mall of Africa
Nikita Coetzee/Channel24

The spacious nature of the store allows browsers to admire the clothes, rather than rifle through stacks.

Laduma, MaXhosa, Ngxokolo, Mall of Africa
Nikita Coetzee/Channel24

For one who enjoys getting lost in aisles and rummaging through the shelves, this can be a little underwhelming.

Receive a daily update on your cellphone with all our latest news: click here.

Also from Business Insider South Africa: