maxhosa by laduma
MaXhosa by Laduma's new range of iPhone covers retailing from R2,200. (Maxhosa by Laduma)
  • Internationally acclaimed knitwear brand MaXhosa by Laduma is now making iPhone covers.
  • MaXhosa collaborated with local beadwork designer Vukile Batyi to craft covers with the fashion brand's iconic Xhosa patterns.
  • At R2,200 each, there has been some pushback on social media regarding the price. 
  • But the knitwear brand says the materials and workmanship deserve the price tag.

Laduma Ngxokolo, who established the iconic and internationally acclaimed knitwear brand MaXhosa by Laduma, has always had ambitions beyond jerseys. 

In recent months, he has launched rugs, a pop up store collaboration with Magnum, a clothing collaboration with award-winning hip-hop artist Ricky Rick and local luxury bag brand Okapi.

Read more: MaXhosa and Okapi just launched a stunning new range with Riky Rick in London – this is what it looks like

He has now introduced iPhone covers, reflecting his fascination with isiXhosa culture, with the local beadwork designer Vukile Batyi.

MaXhosa tells Business Insider SA they've been experimenting with covers which "were born as a way to elevate culture into modern times by combining the old and new."

The iPhone covers are on sale for a hefty R2,200, which didn't go down well on Twitter.

MaXhosa says the price ticket reflects "exceptional craftmanship" and the durability of the product. 

"We aim to make a complementary product to the phone, not a case that can be easily discarded." 

Ngxokolo is known for not compromising when it comes to the quality of his products. He lamented to Business Insider he's had to change suppliers over-and-over again because they couldn’t meet his expectations for quality and level of craft for his knitwear range.

maxhosa by laduma
MaXhosa by Laduma iPhone cover made from walnut wood and locally-sourced beads. (MaXhosa by Laduma)

The iPhone cases are made from walnut wood and soft thermoplastic polyurethane (TPU) material that makes the edging resistant to oil, grease and abrasion. The beading is sourced from Durban then beaded at the MaXhosa factory where the cases are also assembled.

"The process of making these cases is that of a piece of art, as each and every bead has been carefully selected and they are then threaded together in our pattern," says the fashion house.

On average it takes a full day to make one case.

Now read: Proudly South African just launched an online store for only locally-made products — from R28 charcoal to R28,000 electric bikes

For more go to Business Insider South Africa.

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