(Capsule Collection)
  • SA knitwear designer Laduma Ngxokolo and award-winning hip-hop artist Riky Rick launched the Capsule Collection in collaboration with local luxury bag brand Okapi in London on Wednesday.
  • Attendees were treated to the international premiere of Riky Rick's music video, which features the trio's joint artistry.
  • The clothing and bags will be available online in November.

SA award-winning hip-hop artist Riky Rick and local knitwear designer Laduma Ngxokolo (MaXhosa by Laduma) launched a collaboration with another proudly South African brand Okapi, which produces luxury leather bags, this week. The range was officially introduced during Art Frieze Week, an international contemporary art fair, in London on Wednesday.

(Capsule Collection)

See also: From Beyoncé to Alicia Keys, the world is going nuts for South Africa's Maxhosa by Laduma knitware

(Capsule Collection)

The audience at the launch were treated to the exclusive premiere of Riky Rick's ‘I can’t believe it (Mcoins)’ music video, which features the new collection from MaXhosa by Laduma and Okapi.

Watch: 

“The collaboration brings together fashion and the world of music, combining the refined craftmanship of Okapi’s signature designs whilst taking inspiration from Riky Rick’s fashion-forward and artistic sensibility and the Xhosa-inspired aesthetic of Maxhosa by Laduma,” a MaXhosa spokesperson said.

(Capsule Collection)

For his part, Riky Rick says he hopes that by merging fashion and music it will expand the world's view on South African art and culture.

(Capsule Collection)

The collaboration is now available to purchase at The Shop at Bluebird London and will be launching online in November on Okapi’s website.

(Capsule Collection)
(Capsule Collection)
(Capsule Collection)

Now read: Proudly SA condemns Zara’s copy of local fashion brand, MaXhosa by Laduma's work

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