SA award-winning hip-hop artist Riky Rick and local knitwear designer Laduma Ngxokolo (MaXhosa by Laduma) launched a collaboration with another proudly South African brand Okapi, which produces luxury leather bags, this week. The range was officially introduced during Art Frieze Week, an international contemporary art fair, in London on Wednesday.
The audience at the launch were treated to the exclusive premiere of Riky Rick's ‘I can’t believe it (Mcoins)’ music video, which features the new collection from MaXhosa by Laduma and Okapi.
“The collaboration brings together fashion and the world of music, combining the refined craftmanship of Okapi’s signature designs whilst taking inspiration from Riky Rick’s fashion-forward and artistic sensibility and the Xhosa-inspired aesthetic of Maxhosa by Laduma,” a MaXhosa spokesperson said.
For his part, Riky Rick says he hopes that by merging fashion and music it will expand the world's view on South African art and culture.
The collaboration is now available to purchase at The Shop at Bluebird London and will be launching online in November on Okapi’s website.
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