- Martha Stewart is releasing her very first NFT collection, The Wall Street Journal first reported.
- She is planning to release regular collections tied to various holidays and seasons.
- Her first line is Halloween-themed, featuring photos of pumpkin carvings and a picture of her in a bloody nurse costume.
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Martha Stewart is getting in on NFT craze.
The mogul will be launching the collectibles as a series, she told WSJ, and she is planning to release regular collections tied to various holidays and seasons.
Stewart did extensive research before making her foray into the digital collectibles space by consulting her banker, Galaxy Digital Holdings founder Mike Novogratz, and rapper Snoop Dog, according to The Journal.
Her first line is a Halloween-themed NFT named "Carved Collection" that features photos of various pumpkin carvings, her favourite Jack-o-lanterns, and even a picture of her dressed as a bloody Halloween nurse.
"That portrait will become an NFT," she told The Journal. "Who would have guessed? I have been cool for a long time but I'm even more cool now."
NFTs - digital representations of artwork, sports cards, or other collectibles tied to a blockchain and usually purchased with cryptocurrencies - have surged in popularity this year with some selling for millions of dollars.
When people buy NFTs, they gain the rights to the unique token on the blockchain, not the artworks themselves. But the fact that the information on a blockchain is next to impossible to alter makes NFTs appealing, especially to collectors and artists.
Stewart partnered with Tokns Commerce, which provides end-to-end NFT solutions, and Fresh Mint, which will adapt her physical artifacts into tokens.
"These kids love to talk about cryptocurrency," she told the Journal, referring to her grandchildren. "They're the Reddit crowd. These are real go-getters. They want to be first, they want to be cool, they want to be hip."