Trending

Martha Stewart is reportedly planning to sell her viral 'thirst trap' selfie as an NFT

Business Insider US
David Crotty/Patrick McMullan via Getty Images
  • Martha Stewart is releasing her very first NFT collection, The Wall Street Journal first reported.
  • She is planning to release regular collections tied to various holidays and seasons.
  • Her first line is Halloween-themed, featuring photos of pumpkin carvings and a picture of her in a bloody nurse costume.
  • For more stories go to www.BusinessInsider.co.za.

Martha Stewart is getting in on NFT craze.

The 80-year-old lifestyle guru is releasing her very first non-fungible token collection on her website on Tuesday amid a digital asset boom, The Wall Street Journal first reported.

The mogul will be launching the collectibles as a series, she told WSJ, and she is planning to release regular collections tied to various holidays and seasons.

Stewart did extensive research before making her foray into the digital collectibles space by consulting her banker, Galaxy Digital Holdings founder Mike Novogratz, and rapper Snoop Dog, according to The Journal.

Her first line is a Halloween-themed NFT named "Carved Collection" that features photos of various pumpkin carvings, her favourite Jack-o-lanterns, and even a picture of her dressed as a bloody Halloween nurse.

Down the line, she plans to release her viralsummer pool selfie taken at her home in the Hamptons.

"That portrait will become an NFT," she told The Journal. "Who would have guessed? I have been cool for a long time but I'm even more cool now."

NFTs - digital representations of artwork, sports cards, or other collectibles tied to a blockchain and usually purchased with cryptocurrencies - have surged in popularity this year with some selling for millions of dollars.

When people buy NFTs, they gain the rights to the unique token on the blockchain, not the artworks themselves. But the fact that the information on a blockchain is next to impossible to alter makes NFTs appealing, especially to collectors and artists.

Stewart partnered with Tokns Commerce, which provides end-to-end NFT solutions, and Fresh Mint, which will adapt her physical artifacts into tokens.

"These kids love to talk about cryptocurrency," she told the Journal, referring to her grandchildren. "They're the Reddit crowd. These are real go-getters. They want to be first, they want to be cool, they want to be hip."

Get the best of our site emailed to you every weekday.


Go to the Business Insider front page for more stories.

Rand - Dollar
16.23
+0.1%
Rand - Pound
19.68
+0.7%
Rand - Euro
16.63
+0.9%
Rand - Aus dollar
11.53
+0.1%
Rand - Yen
0.12
+0.6%
Gold
1,792.69
+0.2%
Silver
20.50
+1.0%
Palladium
2,241.18
-2.1%
Platinum
955.50
-0.6%
Brent Crude
99.60
+2.2%
Top 40
64,063
-0.9%
All Share
70,801
-0.7%
Resource 10
64,131
-2.6%
Industrial 25
86,640
-0.5%
Financial 15
16,082
+0.7%
All JSE data delayed by at least 15 minutes Iress logo