Scenes from various TV and cinema commercials running for best ad in SA. (Loeries)
  • SA's premier awards event for advertising and branding, the Loeries, takes place in Durban this weekend.
  • The judging panel has announced the finalists competing for the coveted best TV and cinema advert prize.
  • Chicken Licken leads with two nominations. 

The finalists for the best TV and cinema adverts (longer than 90 seconds) have just been announced for the Loeries, Africa and the Middle East's premier awards for advertising and branding. 

The winner will be announced this weekend.

See also: These are the 5 best new logos in South Africa right now — including one for Afrikaans underwear

Chicken Licken is the most-nominated brand with two ads in the running; one of a local robot called Sbu and another of an Icelandic boy who has assumed an Afrikaans identity.

Watch: 7 best adverts in SA right now:

Sbu 2.0 — Chicken Licken

This hilarious ad features Sbu, a charming suburban-dad robot who plays soccer and teaches high-school kids.

Created by: Joe Public United.

Dala what you must— Brand South Africa

This inspiring ad portrays a young photographer from Hangberg, Cape Town, preparing for a photo shoot in his crime-ridden community. 

Created by: The Odd Number.

The helpers — FNB

The heartwarming ad takes us on a young rugby player's journey from childhood to becoming a Springbok player.

Created by: Grid Worldwide Branding.

#NoExcuse — AB InBev (Carling Black Label)

In a bid to create awareness and help put a stop to the surge in domestic violence in SA, the ad draws us into a space where such abuse takes place and the ramifications of making excuses for offenders.

Created by: Ogilvy Cape Town.

Choices —

Another campaign oriented towards addressing socioeconomic issues.'s ad educating viewers on the perils of 'drinking like there is no tomorrow.'

Created by: Riverbed.

My dad — National Sea Rescue Institute

Like the Dala what you must ad, the My dad campaign features an inspirational character. 

A sad bride giving a speech at her wedding reception centred around her dad's absence who's rescuing lives at the sea. (Loeries)

A sad bride is seen giving a speech at her wedding reception. She talks about the many life events her father has missed, including her wedding. 

The bride's father out at sea, missing his daughter's wedding because he's engaged in rescue work as a first responder. (Loeries)

At first, it seems as though she's lost her father while in actuality, he's missed out because he's at sea with the National Sea Rescue Institute doing meaningful work as a first responder.

Created by: Ogilvy Cape Town.

Icelandic boy — Chicken Licken

Chicken Licken's second nominated ad campaign, also by Joe Public, is ridiculously funny and again, focuses on South African patriotism in a quirky manner.  The ad features an Icelandic family who is perplexed by the behaviour of their son, who calls himself 'Frikkie'. 

Created by: Joe Public.

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