LIVE | See what people bought at Game and Makro

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Price review, news analysis, opinion

Black Friday Neon Lights
  • There are some good grocery deals on offer from Pick n Pay and Checkers – in some case, for the same stuff.
  • Leroy Merlin was selling some pretty cheap generators this weekend – but is already out of stock.
  • Woolworths has a confusing, and limited, extra 10% off on some Black Friday deals until midnight. You won't find it on big-ticket appliances, though.
  • Here's what you need to know about Black Friday 2021 in South Africa, including the best deals and discounts we've seen.
  • For more stories go to

WATCH | What people bought at Game and Makro 

PnP vs Checkers

Stock-up grocery items such as coffee and toilet paper seem to be popular among shoppers again on Black Friday 2021 – and there are some head-to-head deals from Pick n Pay and Checkers.

The two stores are handily beating standard prices on both brand names such as Coke and Omo, and when it comes to store-brand essential household items.

Nappies are also selling for around R3 each.

Here's what's happening on Black Friday in South Africa.

The best deals on toilet paper, nappies, Omo, Coke, and breakfast

You can get Omo washing powder at under R17 per kg from both Checkers and Pick n Pay, and both will also sell you a 1.5L Coca-Cola for R11, as long as you buy four.

Other good deals include breakfast cereals from Checkers, and Ricoffy from Pick n Pay.

Read our price review on Black Friday grocery deals here.

SMEG deals

High end Italian brand SMEG also seemed to have targeted Black Friday, with several retailers like @Home, Tafelberg Furniture Stores, and Hirsch's all offering a R1,000 reduction on its kettles, which usually sold for about R3,500.

Woolies Deals?

On Thursday, Woolworths started to offer an extra 10% off some of its Black Friday deals, but not on the really expensive appliances it is selling, we found.

There was, briefly, a good deal on a petrol generator from the small chain of Leroy Merlin stores, but those are already out of stock.

Here's what you need to know about Black Friday 2021 in South Africa, including the best deals and discounts we've seen.

Sorry, the really good petrol generator deal is already sold out

It's a good lesson on how fast you have to be on the really good deals. In theory, the Black Friday discounts from Leroy Merlin, the French hardware store with several outlets in Johannesburg, started on Thursday and run until Sunday. But if you wanted a cheap petrol generator, you needed to get in there before mid-day, because they are all gone.

The chain was selling the Gentech Tradesman GP2500C, with a rated output of 2kVA, for R3,000. It's claim of a discount of more than a third stands up well: you will pay anywhere between R4,000 and R5,000 for the same thing, or something similar, elsewhere.

But you can't have one, unless Leroy Merlin releases more stock over the weekend – which is rare, but not unheard-of for such headliner deals.

Leroy Merlin generator

Adidas cuts prices on some Manchester United, Arsenal and Juventus merchandise by up to 50%

Sports brand Adidas is not playing around on Black Friday. It’s offering up to 50% off on selected items through its online store. Customers can get steep discounts on products ranging from running shoes, gym wear, footballs to swimwear.

There are also price reductions on some of the Manchester United, Arsenal and Juventus football teams merchandise.

Woolworths has turned on an "extra 10% off" discount code – but beware the small print

Late morning on Thursday, Woolworths started to advertise an additional 10% off some of its beauty and home Black Friday deals, supposedly if you use the discount code "BFEXTRA10" when checking out.

That can be attractive on some big-ticket items in particular – except it does not apply. Beware the small print on that offer, which excludes "some third-party" products, in other words, stuff that isn't Woolworths branded. Our testing showed that includes the likes of the Nespresso Lattissima Touch Coffee Machine. You will pay R4,639 for that at Makro (already not a bad price), and Woolworths was asking a little over R4,000 for it on Black Friday. But try to get the extra 10% off, and your voucher code just won't be accepted.

Ditto for a hair-straightener from Dyson, for more than R7,000.

You will find it on dresses and trousers and a range of other stuff, though. Somewhat confusingly, you don't actually need to punch in that discount code, it is automatically applied. It seems the only way you can tell is by checking the final price displayed in your cart on checkout.

In our testing, though, the extra 10% was indeed applied for every product that had this note:

Woolworths 10%

Not all discount deadlines are real, and other tricks to watch out for

Retailers are not above using psychological tricks to get you buying on Black Friday, in much the same way the sea is not above the ocean.

One common trick is a ticking clock that indicates the expiry of a special discount price, intended to get you to pull the trigger rather than go shop around.

Sure, some "lightning deals" or "disappearing discounts" are real; they are a great way for retailers to get hype and excitement going, and to justify claims of very deep percentage discounts, without actually losing too much money. But we have often seen those prices remain beyond the supposed deadline (typically until a designated amount of stock is sold), or prices only marginally higher into the weekend.

It is almost always worth taking just a couple of minutes to check that the deal is actually as good as it seems.

See also | Black Friday isn't charity. Here’s how retailers want to trick you into spending more than you should

Also remember:

  • "Limited stock" can mean little to nothing, especially if the number of units isn't specified.
  • The best prices are often on old or inferior stock. That may not matter to you, but make sure it doesn't.
  • Add-ons can eat up any saving. Beware of insurance, accessories, and bundled services.

This article is regularly updated, throughout. Pricing and availability is correct at publication, but with fast-expiring discounts and limited stock, we can make no guarantee of either.

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