Checkers is launching new Lego-like collectables – and you can build an entire store
- Checkers is launching a new collectables promotion on Monday, 6 May: Little Checkers.
- Kids (and some parents) went crazy when Checkers offered miniatures of groceries during its Little Shop promotion.
- So now Checkers is offering a complete small store – with a delivery truck, if you shell out another R70.
- Visit Business Insider South Africa for more stories.
Checkers is launching a new collectables campaign on Monday, 6 May – which will allow customers to build their own tiny versions of a Checkers supermarket.
The Little Checkers promotion will see customers receive a "block pack" for every R200 spent in the chain's stores. There are 35 packs in total, which will build into a nearly complete small store.
As with Checker's previous collective promotions, you can upgrade for cash. A delivery truck that goes with the store will cost R69.99. Another R79.99 will buy you a starter kit, which includes such extras as a base plate on which to construct the small store and exterior walls.
See also: After driving parents nuts with its Little Shop miniatures, Checkers just launched a collectible line of real garden plants
The standard block packs, meanwhile, include everything from tills to freezers.
Checkers is presenting the Lego-like collectables as fun and reusable toys that will help parents play with their children away from screens.
The blocks that will be given away are "compatible with other leading brands of toy blocks," Checkers says.
The promotion will run until block packs run out.
See also: Pick n Pay’s price cuts are paying off: it is stealing customers from Shoprite and Checkers
Little Checkers also comes with a competition with the chance of a share of R50,000 Checkers gift card for those who complete their stores, and a holiday to Legoland in Dubai for four people, which Checkers values at R100,000.
The Checkers Little Shop promotion, which offered miniature versions of everything from bread to washing powder, built a cult following, complete with swap meets for those stuck with too many versions of Pritt and not enough Smarties.
Last year, Checkers followed that success with its Little Garden kits, which allowed collectors to grow eight types of vegetables, flowers, and herbs, for a collection of 24 plants in total.
Little Checkers will come in slightly more expensive than Little Shop, which came with kits for every R150 spent.
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