Filmscape film industry airbnb South Africa
Filmspace - location search
  • A new web-based platform, with an interface almost identical to Airbnb, is connecting film crews with property owners.
  • Owners can list their homes to be used for commercial video shoots and earn around R1,200 an hour.
  • Filmspace handles the admin and offers R1 million host liability underwritten by Santam.
  • For more articles, go to www.BusinessInsider.co.za.

An online platform, described as the “Airbnb of film locations”, is now connecting commercial video crews with property owners in South Africa.

With over 400 locations already listed in and around Cape Town – and an imminent rollout to hosts in Durban and Johannesburg – Filmspace says it will simplify production and increase profits for crews and proprietors alike.

South Africa’s film industry is worth over R12.2 billion, with 89% of the market value reliant on production, according to the National Film and Video Foundation. It’s estimated that the sector employs 25,000 South Africans.

Limited bureaucratic red tape and comparatively low production costs had made South Africa a film destination for foreign productions, on top of increasing local production.

The film industry, like almost all economic sectors, has been hard-hit by the global pandemic. This is especially true for the seasonal trade, which welcomes international crews to the Cape during the warm summer months. The film industry’s losses were eclipsed by the those suffered by the hospitality sector, in particular, holiday accommodation like Airbnb rentals, which were banned during the three months of hard lockdown..

“Property owners, called hosts, are able to list residential, commercial, studio and mobile property, all of which has dramatically expanded the industry offering,” says Filmspace founder, Blanche Franken.

“Unique cars, wine farms, homes, mansions, hotels and more are now on the market at substantially lower costs and without the traditional labour-intensive scouting process.”

Filmspace provides a place for property owners to list their offerings and allows scouting agents to browse these spaces according to geographical location, price range, and type. Communication and agreements between the parties are done via the platform, while Filmspace covers all the admin, including R1 million host liability underwritten by Santam.

It's free to list a property on the platform, but Filmspace will take a 15% commission fee for each successful booking.

“A host can set their own rates when listing their properties,” says Franken.

“We generally recommend residential homeowners to charge two to three times more than they would when renting out to accommodation/travellers and dividing that amount by 12 to get their hourly rate on the platform.”

This can be a very lucrative deal for homeowners who have a second, under-utilised property which they are willing to open to film crews. It’s even an option for hosts who find themselves away from home for most of the day.

“The industry average for renting a residential space is around R14,000 for a full 12-hour day. Roughly R1,200 per hour,” says Franken. Rates will differ according to the property type and film crews’ requirements, he says.

“The great thing about renting to the film industry is that you can rent your house for the day and still come back and live in your home… it doesn’t need to be an extra room or holiday home that you are renting out, it’s also peace of mind knowing that you are renting to industry professionals.”

Knowing what filmmakers are looking for in a location gives homeowners an edge, but according to Franken trends are ever-changing and it’s not so much about the specific home but rather specific elements within the property.

“Categories we see do very well are natural-looking spaces (contemporary modern), villas, farm-style homes, lofts, rooftops, colourful spaces, everyday homes, beautiful kitchens, open fields.”

“It is important for hosts to know that filmmakers are only looking to use a certain section of their spaces, which means if you have unique features in your space, you can list it on Filmspace.”

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