Lightning McQueen in "Cars."
  • A limited amount of Lightning McQueen from "Cars" themed Crocs went on sale on Tuesday.
  • The shoes sold out within an hour, leading to disappointment and memes online.
  • Some blamed resellers for the shoes selling out so quickly.
  • Visit Business Insider's homepage for more stories.

In the world of Lightning McQueen light-up adult Crocs, it's do or die - a limited release of the shoes, according to tweets from the official Crocs Twitter account, sold out within an hour on Tuesday.

"Lightning McQueen Crocs" was trending on Twitter on Tuesday afternoon as people lamented the shoes selling out. "Disney and Pixar Lightning McQueen Adult Clogs" are pretty much exactly what they say on the tin: classic clog-shaped Crocs shoes imprinted with the visage of Lightning McQueen from the Disney-Pixar "Cars" franchise. They also light up.

In the aftermath of the shoes selling out, people posted memes and photos of themselves waiting in (virtual) line for the shoes, only to be disappointed.

Many on Twitter blamed resellers and bots for snapping up the clogs, which Comicbook reported were originally selling for $49.99. On eBay, there are currently listings for Lightning McQueen light-up adult-size Crocs that are priced for hundreds of dollars.

Listings for Lightning McQueen Crocs are up for hundreds of dollars on eBay.

A Crocs PR representative did not immediately respond to Insider's request for comment on the original price of the Crocs, how long they took to sell out, the apparent reselling, and any future plans for Lightning McQueen Crocs.

It's unclear to what degree bots and resellers are the culprits, but the tension - and blame - for resellers on Twitter was palpable, felt through memes and disappointed posts.

The entire affair parallels the buying ecosystem around sneakers. As Insider's Shoshy Climent reported, bots - software applications that speed through the checkout process and aid resellers in purchasing popular pairs of shoes - are part of the sneaker buying and reselling landscape. The sneaker reselling market is thriving, and it's not too much of reach for the same kind of practices to extend over to limited collaborations like Lightning McQueen crocs.

For those unable to nab a pair this time around, Crocs hinted in its tweet that more McQueen-related products could be on the way in the future, saying that they were only sold out "for now."

Read the original article on Insider

Receive a daily news update on your cellphone. Or get the best of our site emailed to you

Go to the Business Insider front page for more stories.