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  • US preorders for Lady Gaga's beauty brand, Haus Laboratories, kicked off on Monday.
  • The brand is sold on Amazon, making it the first major beauty brand to be sold exclusively by the e-commerce giant.
  • While many fans are celebrating Haus Laboratories' launch, others are criticizing Lady Gaga for working with Amazon.
  • Amazon is facing worker protests as well as backlash connected to its work with Palantir, which has a $51 million contract with the US Immigration and Customs Enforcement.
  • Visit BusinessInsider.co.za for more stories.

While many fans are celebrating the launch of Lady Gaga's long-awaited beauty brand, some are taking issue with the singer's decision to launch the line exclusively on Amazon.

On Monday, US preorders kicked off for Lady Gaga's beauty brand, Haus Laboratories. 

Haus Laboratories is the first major beauty brand to be sold exclusively on Amazon. A deal with Lady Gaga is a significant win for the e-commerce giant, which has been building out its beauty business.

However, some people are taking issue with Lady Gaga's decision to sell the line exclusively on Amazon.

On Monday, Amazon warehouse employees in Minnesota were striking. German Amazon employees are also planning to strike, as thousands protest for higher wages and improved working conditions.

Amazon has also faced backlash for its work with big data company Palantir, which has a $51 million contract with the US Immigration and Customs Enforcement (ICE). Last week, a group of Amazon employees sent an internal email calling for Amazon to stop working with Palantir and condemn ICE's actions.

"As we've said many times and continue to believe strongly, companies and government organizations need to use existing and new technology responsibly and lawfully," an AWS representative told Business Insider.

"There is clearly a need for more clarity from governments on what is acceptable use of AI and ramifications for its misuse, and we've provided a proposed legislative framework for this," the representative continued. "We remain eager for the government to provide this additional clarity and legislation, and will continue to offer our ideas and specific suggestions."

Haus Laboratories did not respond to Business Insider's request for comment. And, while some fans are displeased with the singer's decision to sell exclusively on Amazon, others celebrated the launch on Monday.

Amazon has pushed back against allegations of subpar or unsafe working conditions. In a statement emailed to Business Insider on Monday, a representative said that promotions like Prime Day (a two-day only global shopping event exclusively for Amazon Prime members) had "become an opportunity for our critics, including unions, to raise awareness for their cause, in this case, increased membership dues."

"These groups are conjuring misinformation to work in their favor, when in fact we already offer the things they purport to be their cause - industry-leading pay, benefits, and a safe workplace for our employees," the representative continued.

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