Krispy Kreme at Pick n Pay
  • Two American donut brands came to South Africa. One is shutting down – and the other is expanding.
  • Krispy Kreme shelves have been quietly popping up at more Pick n Pay stores in Gauteng recently.
  • Now the retailer says customers in KwaZulu-Natal will be able to get their donut fix in store in June, and a Western Cape rollout is coming too.

When shareholders in its local parent company demanded that US brand Dunkin' Donuts be shut down in South Africa, one argument was that the world is moving away from sugary snacks and choosing healthier options.

But apparently nobody told competing American donut brand Krispy Kreme, which will soon be opening its first store in Cape Town – and will also be expanding its footprint in KwaZulu-Natal and later the Western Cape via Pick n Pay.

Krispy Kreme "Doughnuts-On-The-Go" cabinets are stationed at various Engen petrol stations, mostly around the Johannesburg area. At the end of 2018, six such displays were also set up at Pick n Pay stores in Gauteng, from Krugersdorp to Auckland Park. 

During the course of 2019 that Pick n Pay footprint was doubled – and now the specialised shelves will be rolled out further afield, Pick n Pay tells Business Insider South Africa.

In June, the retailer says, it will launch Krispy Kreme in some stores in KwaZulu-Natal, where there are several Krispy Kreme outlets. 

Then, later in 2019, the Pick n Pay cabinets are also due to come to some Western Cape Pick n Pays, following the launch of the first Cape Town store.

Pick n Pay has its own in-store bakeries, but says its customers "are loving" Krispy Kreme donuts.

In February the JSE-listed Grand Parade Investments (GPI) said it was shutting down Dunkin' Donuts in South Africa because of the poor performance of stores. GPI said it made efforts to find a buyer for the business, but ultimately decided liquidation was the best course of action.

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