(Business Insider SA)
  • KitKat is opening its first pop-up store in Africa.
  • Customers can design their own KitKats, which means choosing between 14 different toppings.
  • 41.5 gram bar cost R48.


KitKat will allow South Africans to design their own chocolates at a pop-up store in the Mall of Africa in Midrand.

While it's the brand's first such venture in Africa, the concept has been successful in countries like Japan, Australia, Canada and Malaysia 

The store will be open from November 24 to December 22. 

This is how it works: 

Step 1: Select your favourite base

(KitKat)

Using a tablet computer, you first choose what the base of your chocolate should taste like. The four-finger bar will be dipped in either vanilla milk chocolate, classic white or dark chocolate. 


Step 2: Choosing toppings

The customisation process involves selecting up to 3 toppings from a wide-range of 14. (Business Insider SA)

The next step isn’t exactly as easy as KitKat says it is. You can only choose three out of 14 toppings for your bar.

These range from zesty lemon pieces to caramelised hazelnut crocant, mint chips, strawberry pearls, caramel fudge, coconut, brownies, mixed berry fruit pieces, honeycomb, shortbread, caramelised pearls, tutti fruity, white blossom and milk blossom.

We were nervous in choosing the combination: the meshing of the different flavours could either spell a win or epic fail. 


Step 3: Designing the packaging

A customised chocolate box with a photograph of the Joburg skyline, a personal message and name. (Business Insider SA)

You can choose from a range of options, including photographs of the Big Five or iconic SA landmarks like the Johannesburg skyline, Soweto towers and Table Mountain. 

You can then add a message from a list of 16 templates, and your name. 



Step 4: Payment and notification

(Business Insider SA)

Our least favourite step: parting with our Randelas. The total cost will mostly depend on the base chocolate and toppings used – in our case, a base selection of the KitKat's classic milk chocolate with toppings of honeycomb, coconut and zesty lemon pieces came to a pricey total of R48 for a  41.5 gram bar.

There was a 20-minute wait to finally get our customised bar - which came in a handy gift bag, with a gift card attached.

(Business Insider SA)

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