Two South African varsity drop-outs launched a financial planning app that grew to 10,000 users in six months

Business Insider SA
Dennis Williams and Christo Davel (supplied)
Dennis Williams and Christo Davel (supplied)
  • A joint financial planning application co-founded by two South African varsity drop-outs grew to 10,000 users in six months. 
  • Kin helps users plan and track the money component of joint events and house-sharing.
  • It differentiates itself from other payment sharing applications by allowing for direct payments through the application. 
  • For more stories go to the Business Insider South Africa homepage

Varsity dropouts Christo Davel and Dennis Williams’ joint financial planning application grew to 10,000 users within six months of launching. 

Kin, a reference to kinship or family, is an application where users can easily plan and track the money component of joint events and specifically house-sharing.

Like other payment sharing applications, such as Splitwise, Kin allows users to plan, track, and settle joint expenses. 

But Kin’s key differentiator is that it allows users to make direct payments to each other through the application, and plan for future expenses. 

Kin application screenshots.
Kin application screenshots.

Founding Kin was a natural progression for Williams, who co-founded financial planning application 22seven, and Davel, who founded digital bank 20Twenty.

“In all these business we’ve seen how smart technology can help people with their money management - but not in the human relationship space,” Davel told Business Insider South Africa. “Few, if any, impactful software is in the market to solve this growing problem.” 

They launched Kin in July 2019, and it is currently available for free on Andriod, iOS and on desktop. 

Davel said they are looking at a number of monetisation options for Kin which is jointly owned by the team which developed it, and outside Venture capitalists which cannot be disclosed at this stage. 

He said their biggest obstacle is turning the application into a “no-brainer” for a large audience to use. 

“Kin is still in an early stage of its evolution, but the detailed insights we are gathering about customer’s decisions and behaviour in a group dynamic on top of their individual behaviour is a strong foundation to further expand our offering,” Davel said.

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