Business Insider Edition

KFC has a new Colonel Sanders — and it's George Costanza from Seinfeld

Kate Taylor , Business Insider US
 Aug 06, 2018, 04:14 PM
KFC's new Colonel Sanders is Jason Alexander. (KFC)
  • KFC's newest Colonel Sanders is Jason Alexander, the actor and comedian. 
  • Alexander, best known for playing George Costanza on Seinfeld, is the latest of a long list of celebrities — including Billy Zane, Darrell Hammond, and Reba McEntire — to star in US KFC commercials as Colonel Sanders. 

KFC has a new Colonel Sanders. 

The fried-chicken chain announced on Monday that the newest celebrity Colonel is Jason Alexander, the actor and comedian best known for playing George Costanza on the television show "Seinfeld."

KFC has cast a wide range of stars to play Colonel Sanders in recent years in the US, including Billy Zane, Darrell Hammond, and Reba McEntire, who served as the chain's first female Colonel earlier this year. 

Reba McEntire as Colonel Sanders. (KFC)

The chain debuted its Colonel Sanders-centric marketing campaign in the US in 2015.

Despite initial backlash, the campaign has sparked somewhat of a turnaround at KFC, which has seen moderate sales growth over the last three years in the US. Last week, KFC reported that US same-store sales were flat in the most recent quarter. 

Here's the first KFC ad starring Jason Alexander as Colonel Sanders: 

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