KFC has a new Colonel Sanders.
The fried-chicken chain announced on Monday that the newest celebrity Colonel is Jason Alexander, the actor and comedian best known for playing George Costanza on the television show "Seinfeld."
KFC has cast a wide range of stars to play Colonel Sanders in recent years in the US, including Billy Zane, Darrell Hammond, and Reba McEntire, who served as the chain's first female Colonel earlier this year.
The chain debuted its Colonel Sanders-centric marketing campaign in the US in 2015.
Despite initial backlash, the campaign has sparked somewhat of a turnaround at KFC, which has seen moderate sales growth over the last three years in the US. Last week, KFC reported that US same-store sales were flat in the most recent quarter.
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