- KFC has a new restaurant in Pinelands, Cape Town, with the latest restaurant tech innovations.
- It comes with the promise of quicker, more seamless customer service.
- It has a dual drive-thru lane with digital menu boards.
- It also has a dedicated self-service for walk-in patrons and a window specifically for delivery drivers.
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KFC recently opened its first African high-tech store in Pinelands, Cape Town, featuring some of the latest restaurant digital innovations designed to offer quicker, more seamless customer service.
The ‘ultra-modern’ restaurant, which KFC said sets the tone for its offering, has a dual-lane drive-thru facility with digital menu boards in each of them. Apart from a dedicated window for its delivery drivers, a dedicated self-service kiosk in-store is reserved for walk-in customers.
The interior of the store
The digital drive-thru menu boards
Speaking about the new store, described as a first for KFC in Africa, Thuthuka Nxumalo, chief operations officer for KFC Africa, said the approach to new restaurants must shift to match a new era of customer experience defining the restaurant sector.
"The sum of this design puts the power of ordering and food fulfilment in the hands of the customer as well as gives employees an opportunity to focus on the back of house and getting food out quicker – this culminates in a superior customer experience," Nxumalo said.
Situated at the corner of the building hosting the restaurant, the exterior design and aesthetics were created in such a way that it is striking and stands out.
The classing red, white and dark grey KFC colour scheme contrasts the use of warm wood.
“We are delighted to be able to finally offer our Pinelands customers easy access to their favourite fried chicken,” Nxumalo said.
"After years of looking for a site within Pinelands, we feel we have found the perfect location that provides ease of access to customers as well as delivers on our ability to showcase modern franchising, while placing the community at the heart of the build and success," she said.