Business

KFC issued a hilarious ad after its decision to dump a South African company sparked a chicken crisis

Business Insider SA

  • KFC has issued apology ads with an abbreviated swear word
  • Hundreds of branches were closed for days after KFC switched from Bidvest to DHL

KFC took out cheeky full-paid ads in UK newspapers on Friday to apologise to its clients. 

The ad features an empty KFC bucket, with the letters arranged as “FCK”. The text of the ad reads: “A chicken restaurant without any chicken. It's not ideal. Huge apologies to our customers.”

As many as 450 branches across the UK were closed for days after KFC ran out of chicken due to a logistics crisis. The company recently switched distributors, dumping the South African logistics company Bidvest to move to DHL. KFC has describe DHL's inability to deliver the chicken as "teething problems".

DHL has one distribution depot in Rugby, central England, while Bidvest had several around the country, according to the union GMB, which represents slighted Bidvest employees. 

A GMB representative told the Guardian newspaper that KFC was warned that it could be hit by supply problems after ditching Bidvest. Six years ago, Burger King also faced supply problems after switching from Bidvest to DHL.

DHL blamed the chicken shortage on "operational issues," and said that it was working to "rectify the situation as a priority."

Outraged customers have been calling police and members of parliament to complain.

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