KFC Fans trend on Twitter as they celebrate their love for fried chicken on World Fried Chicken Day!
KFC is one of those brands that people simply love - having been voted as SA’s top fast-food brand in the Sunday Times Top Brands fast food category since 2004, thanks to its crispy golden fried chicken and its distinctive taste! In fact, it is this love that has kept the brand going for the past 50 years in South Africa!
“For us it is about innovation, value and quality – making sure we serve South African’s fried chicken that meets their changing budgets. And, talking about budgets, we kicked off this month with a ‘beat the lockdown blues’ deal! Offering consumers, a free piece of chicken with every KFC bucket meal (9,15 or 21 piece) order!” says Suhayl Limbada, Marketing Director at KFC South Africa.
In addition to this awesome offer, in celebration of World Fried Chicken Day this week, as the home of Original Recipe Fried Chicken, KFC gave chicken loving fans an opportunity to get their hands on a whole load of free fried chicken! All fans had to do was ‘tell us how much you love fried chicken without telling us’ on social media to win!
Tapping into the local “tell me without telling me” trend on social media where people are asked to share something about themselves without actually saying it, this campaign saw some great engagement from their fans, resulting in some hilarious posts and truly demonstrated South Africans’ love for crispy, golden fried chicken.
“It is no secret that South Africans love fried chicken – in fact, let me let you in on a little secret - drumsticks and thighs are firm favourites - but it seems that on fried chicken day our fans celebrated all types of fried chicken! Our campaign reached over 42 000 organic impressions on Twitter alone and almost 10 000 views on Tik Tok! That’s a whole lot of KFC fried chicken loving, although I am not surprised given that we have been spreading finger ******* goodness in South Africa for the past 50 years,” says Limbada.
“Social media has certainly become a great tool to engage consumers and of course, Tik Tok, as a newer platform is a key channel to really drive brand love and for consumers to have a little fun,” adds Limbada.
Some of the funniest campaign moments include a hungry Gorilla stopping in his tracks when he ‘heard about #KFCDay’, a girl dreaming about KFC all day long, a young woman showing us her online KFC order profile – with a whopping 34 recent orders, and a game of charades against a backdrop of a box of dunked wings!
“South Africans don’t just love fried chicken but have such a great sense of humour and are always up for a laugh. It was great to see the engagement around such an important day on the KFC calendar and one that is celebrated around the world!” continues Limbada.
The global fried chicken market in fact is so popular that, in a recent survey, it was found that 16% of respondents said they would marry fried chicken if they could. It’s comes as no surprise then that South Africa’s most talked about wedding proposal took place at a KFC.
“The love for fried chicken continues to grow each year. It is predicted that people around the globe are set to eat so much fried chicken that the takeout fried chicken market will reach over R118 million ($8.25 million) by 2025 – that’s only a short 4 years,” states Limbada.
“And this is no different in SA - our love affair with fried chicken will continue in years to come and at KFC we are always innovating to ensure we continue to give consumers the freshly prepared fried chicken goodness they have come to love – to take us into the next 50 years and more!” concludes Limbada.
This post and content is sponsored, written and provided by KFC.