- YouTuber Jordan Cheyenne faced backlash for telling her crying son to pose for a video thumbnail.
- She told Insider her YouTube and Instagram have been deactivated since the clip went viral.
- Cheyenne said she'd gone offline to prioritise her son's "health and wellbeing."
- Visit Business Insider SA's homepage for more stories.
Influencer Jordan Cheyenne has taken down her YouTube channel and Instagram account for the "health and wellbeing" of her nine-year-old son following backlash against a recent vlog that showed her pressuring him to pose for a video thumbnail.
Cheyenne, whose YouTube channel had over half a million subscribers, is an online personality based in California who often vlogs about fitness, lifestyle, and life as a single parent.
Last Wednesday, footage from a vlog went viral. In the video, which was about the family's new puppy being sick, Cheyenne can be seen telling her son to pose for the camera as he cried. Cheyenne deleted the vlog, but the footage was re-uploaded on various social-media platforms and caused widespread outrage.
Both Cheyenne's Instagram account and YouTube channel have now been deactivated.
Cheyenne said in a statement to Insider, "Getting completely offline, canceling all videos and monetization, and prioritizing my child are all I care about. I'm disgusted and horrified at what I did and there is absolutely no excuse. It's terrible on so many levels. I love my child more than anything and will regret this moment forever."
She added that she would not comment on any videos about her, and would be prioritising her family.
An unverified Twitter account appearing to belong to Cheyenne is still active, although its latest tweet dates back to March 24. A website under Cheyenne's name is also still live, advertising courses to help people grow and monetise their social media following.
Between Wednesday and Friday last week, Cheyenne lost a total of 2,000 subscribers on her channel, according to social analytics site Social Blade.