Business Insider Edition

South Africans can finally sell their stuff directly on Instagram – here’s how

Bombi Mavundza , Business Insider SA
 Jun 05, 2019, 08:01 PM
Fashion designer, Gert-Johan Coetzee, set up his Instagram check-out function during the US's beta testing in March. Photo: Deon Raath
  • Instagram's shopping feature is now available in South Africa.
  • In theory anyone can sell stuff via the platform – but you need to be in the selling business already, and have a business account with Facebook.
  • For more, go to Business Insider SA.

South Africans can now buy items directly from businesses, influencers, models, and designers from their Instagram pages using a shopping feature first beta-tested in the US.

Instagram, Shop feature

"When we think about the future of shopping on Instagram, we want to enable people to build on their existing behaviour and shop when they find inspiration," say Instagram.

How selling stuff on Instagram works.

To put stuff up for sale on Instagram, you must have an Instagram and or Facebook business account. Existing personal accounts can be converted.

Businesses that have a business profile, sell physical goods, and have a product catalogue through Facebook or an integration partner are eligible to use shopping on Instagram. 

Instagram, Shop feature

Once you have set it up, your page may take a few days to be approved.

Gert-Johan Coetzee
Once users click on the bottom left icon on the Instagram page,they are directed to a brand's website or page that gives more information on the item

Facebook already has a Marketplace feature which was introduced in 2016. The feature allows Facebook users to buy and sell within their immediate vicinity.

Instagram, Shop feature

Brands will be charged a selling fee, which covers insurance. This means that should the order be damaged in transit or is different than as described, the merchant won't refund you. Instead, Instagram will issue a full refund of the purchase price and delivery costs.

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