Instagram said it's pausing its project to build 'Instagram Kids' for under-13s

Business Insider US
Instagram head Adam Mosseri.

Instagram is putting a hold on its project to build a special version of its platform for under-13s, the company announced Monday in a blog post.

Head of Instagram Adam Mosseri said in a series of tweets that news of the project had leaked to the press "way before we knew what it would be," and had provoked a backlash to which the company had "few answers."

Mosseri added a recent report from The Wall Street Journal, which said the company was internally aware its platform was having an adverse effect on the mental health of teenage girls, had stoked further fears.

"We're going to take the time to work with parents, policymakers, regulators, experts, to demonstrate why this project is valuable, and how it helps keep teens safe," Mosseri said.

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