Adam Mosseri has been in London this week as reports about the death of Molly Russell have dominated the headlines after her father, Ian, said Instagram "helped kill my daughter."
Molly Russell was 14 when she took her own life in 2017. Following her death, her family found she'd been following numerous Instagram accounts featuring images of self-harm and suicide. The story was uncovered by the BBC.
In a blog post, Mosseri said "we are not where we need to be on self-harm and suicide" and made four pledges to help make Instagram a safer place for users. They are:
"During the comprehensive reviews, the experts, including the Centre for Mental Health and Save.org reaffirmed that creating safe spaces for young people to talk about their experiences - including self-harm - online, is essential. They advised that sharing this type of content often helps people connect with support and resources that can save lives," Mosseri said.
"However, collectively it was advised that graphic images of self-harm - even when it is someone admitting their struggles - has the potential to unintentionally promote self-harm. Which is why we are no longer allowing graphic images of self-harm."
During his time in London, Mosseri met key members of the British government: Culture Secretary Jeremy Wright and Matt Hancock, the health secretary. Both have promised to get tougher on social media giants, with Hancock suggesting that companies could be banned for not removing harmful content. The UK government will set out its position on internet regulation in an internet safety white paper next month.
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