This brainteaser is hiding a puppy.
Courtesy of Protectivity Insurance
  • To highlight how much money people spend on their pets each Christmas, Protectivity Insurance created a challenging brainteaser.
  • A dog is hiding among a sea of gifts, Santa hats, and gingerbread men. Can you find it?
  • For more stories go to the Business Insider South Africa homepage.

The holidays aren't just a time to spoil your friends and family. It's also a time to shower your dogs with gifts, too.

In fact, Protectivity Insurance found that this year people in the UK will spend a total of £213,743,179 on gifts for their dogs this Christmas. To illustrate this, the company created a brainteaser that challenges people to find a dog hiding among a sea of gifts, Santa hats, and gingerbread men. Can you find it?

Take a look at the illustration below.

Where is the puppy hiding?
Courtesy of Protectivity Insurance

Did you find the puppy?

Look closely, and you might find it.

Need a hint?

The dog has a bow on top of its head.

Keep scrolling to find out where that dog was hiding.

Are you ready?

Here it is:

The puppy is circled.
Courtesy of Protectivity Insurance

The dog was cleverly blending in with a holiday gift. How long did it take you to find it?

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