H&M's new suit rental service. Photo: H&M
  • H&M in the UK is letting customers hire a men's suit for free for 24 hours.
  • H&M's new suit-rental service launched in the UK Thursday and is coming to the US on May 13.
  • Customers who rent won't pay for minor damage such as stains or tears, H&M told Insider.
  • For more articles, go to www.BusinessInsider.co.za.

Fast-fashion giant H&M has started renting men's suits for free for 24 hours.

This new suit-rental service launched online in the UK on Thursday and is set to launch in the US on May 13, H&M told Insider.

The navy-blue suits on the service run from sizes XS to XXL.

An H&M representative confirmed to Insider that customers would not have to pay for the rental and would have 24 hours to use the suit before returning it. Customers would have to return it in a prepaid returns bag to a dry cleaning company that is working with H&M, a company representative said.

READ | H&M sales in South Africa were among the strongest in the world in 2020

Customers wouldn't have to pay for any minor damage such as stains or tears, but would have to pay the full retail price of the suit for major damage, the representative said.

The brand said it wanted anyone attending a job interview "to make a powerful first impression."

On Friday morning, Insider was unable to book one of the suits online. H&M did not immediately confirm to Insider whether the site was having technical issues.

H&M said the service was part of its efforts to be more sustainable, given that customers would be renting rather than buying a suit. The company launched a "conscious collection" in 2012, where at least 50% of an item is made from more sustainable materials, and has a goal of using only recycled or other sustainably sourced materials by 2030.

Receive a daily news update on your cellphone. Or get the best of our site emailed to you

Go to the Business Insider front page for more stories.