HP Sauce disappeared from SA. But it's back on sale at one retailer, for now
- HP Sauce is back on some South African supermarket shelves.
- Pick n Pay secured a limited supply.
- The brown sauce started to disappear last year after a distribution contract between Kraft Heinz and Pioneer Foods came to an end.
- For more stories, go to www.BusinessInsider.co.za.
HP Sauce lovers will be glad to know that the famous UK condiment is on sale again, at least at some Pick n Pay stores.
The brown sauce started disappearing from South African shelves last year after a contract between Kraft Heinz, which owns HP sauce, and PepsiCo-owned Pioneer Foods, which held the licence to sell the sauce in the country, came to an end.
"We know how much some of our customers are missing HP sauce," a Pick n Pay spokesperson told Business Insider SA.
"So we have managed to source a limited supply of the product until the company who imports HP sauce confirms their new local distributor," Pick n Pay said. While some of its stores already stock the brown sauce, the retailer said customers could expect to see HP sauce on more of its shelves "in the next coming weeks".
The much-loved brown sauce is named after London's Houses of Parliament. Every year 28 million bottles of the sauce are consumed. With a distinct taste, the sauce is tomato-based, with molasses and malt vinegar derived from barley.
Mandy Murphy, foods executive for PepsiCo in South Africa, said that Pioneer Foods' licence for South African distribution expired at the end of May last year, and was not renewed by Kraft Heinz.
Pioneer Foods has been procuring, distributing and selling HP sauce in South Africa under licence from Kraft Heinz.
Shoprite says it is working on sourcing HP Sauce. "Shoprite is working with international suppliers to see if it can be sourced from the UK and will update consumers on the progress," a spokesperson said.
Woolworths also doesn't have stock yet.
"I can confirm that supply of HP sauce has not yet been restored, as the licence has still not been awarded to a distributor in SA," Silinidile Gumede told Business Insider on behalf of Woolworths.
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