Here's how Capitec's new funeral insurance compares to two major competitors – and it is a disruptor again
- Capitec has launched funeral cover as it starts to diversify into insurance.
- Customers can be covered for up to R100,000 for from R25 per month – making the bank's plan the most affordable among its peers.
- The new funeral cover allows an addition of up to 21 members to the plan.
*The table below has been updated to correct an error.
In South Africa, average funeral costs start at R40,000 – and could go all the way up to five times that figure. The funeral insurance industry is booming and valued at a little over R10 billion. Even young people, most of whom don't know what a unit trust is, tend to buy funeral insurance.
So Capitec's announcement last week that it will start to offer funeral cover as its first insurance product is no great surprise.
Business Insider SA compared Capitec's new funeral plan with equivalent cover from two major competitors, Assupol and Clientele.
Capitec's premium is one of the lowest in the market. It also boasts of paying out claims in less than four hours, while the standard time in the market is within 24 hours.
As far as additional benefits are concerned, Clientele offers claimants R200 airtime, tombstone-unveiling, and grocery benefits. Assupol also offers groceries in addition to electricity, transport and airtime — but at an additional premium.
Capitec says it will transport the corpse of the insured person within Southern African Development Community countries to the funeral home of choice that is the closest to their place of burial in SA. Unlike the other insurers, the bank offers a benefit of not having a waiting period for either switching insurers, or in the event of an accidental death.
UPDATE: after publication of this article, Assupol said that although its promotional material claims payouts within 24 hours, most of its claims are in fact paid within three hours. It also said that it allows for the waiving of the six-month waiting period if a client provides a schedule and cancellation letter showing they’ve already went through the process with a different insurer.
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