- Gucci is selling a R40,000 tartan smock dress for men that the brand says is "disrupting the toxic stereotypes that mould the masculine gender identity."
- The smock is featured in its Fall/Winter ready-to-wear 2020 collection and is inspired by the 1990s grunge movement while exploring the idea of fluidity.
- The reaction on social media has been largely negative with many questioning its price, style, and whether it actually aids in breaking down "toxic masculinity."
- The brand also has a floral dress available for R30,000 from the same collection.
- Gucci did not immediately respond to Insider's request for comment.
- Visit Business Insider SA's homepage for more stories.
Gucci is selling a R40,000 tartan smock for men which the brand says challenges the "toxic stereotypes that mould the masculine gender identity."
Featured as part of its Fall/Winter 2020 collection, the orange and beige 100% cotton embroidered smock features mother of pearl buttons and a satin bow at the waist, as well as a white contrast Peter Pan collar which, according to the website, adds "a childhood inspired element" to the garment.
The collection in its entirety is inspired by the grunge movement of the 1990s and is a blend of mismatched colours, oversized jackets and sweaters, and jeans ripped at the knee.
£1700 Gucci dress for men. I don't really know what they were trying to do here and I really don't know why my man has jeans on underneath pic.twitter.com/qMGJmfjDKL
— Û—MCQN (@m_c_q_n) October 4, 2020
With the idea of gender-fluid clothing mostly welcomed within the fashion world, people on social media have had a lot to say about this particular dress — from its price and styling choices to whether it actually breaks down toxic masculinity.
I have no problem with men wearing dresses if they want. One of my dearest friends wore a dress to his prom and it was treated as normal, which it is for him ?? But this mess? Yikes!
— Pamm Durrell Whittaker (@PammWhittaker) October 5, 2020
One user tweeted: "Blokes have been 'wearing make up' and other 'typical girly' stuff for years, many of my favorite 80s pop stars, they didn't find being masculine 'toxic,' just went for a vibe. Some were gay some were not. Wtf are these dullards actually trying to say?"
"If you want to fight 'toxic masculinity stereotypes' and have £1,700 to spare give your local women's refuge £1,680 and buy yourself a T-shirt," another said.
The styling of the dress has also faced criticism, with many users calling it "ugly."
This is Gucci's £1,700 men's dress ensemble, and I just can't get over how much the oversize jeans with torn patches way below the knees make him look like two children trying to sneak into a bar. pic.twitter.com/EYa37MNZOj
— Andrew Taylor (@Andrew_Taylor) October 4, 2020
It wouldn't be the first time the fashion brand's styling choices were questioned, most recently with the unveiling of its R13,000 grass-stained jeans last month.
There are many questions and discussions that surround ideas of fashion and gender. Earlier this year Insider's Darcy Schild reported that London Fashion Week would be gender-neutral for the first time in London Fashion Week's 40-year history.
Fashion brands are continuously looking at ways to be more inclusive and present new ideas that confront social norms — even if some still have a long way to go, as Frank Olito found when reviewing Banana Rebuplic's gender-neutral clothing line.
Gucci did not immediately respond to Insider's request for comment.
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