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Offices in Israel are displaying photos of Greta Thunberg's disapproving stare to guilt people into ditching disposable plastics

Talia Lakritz , Business Insider US
 Nov 08, 2019, 11:47 AM
A photo of Greta Thunberg watches office workers from behind piles of plastic cups.
  • Office workers in Israel are using photos of climate activist Greta Thunberg to make people reconsider using disposable plastics.
  • First reported by Haaretz's Allison Kaplan Sommer, photos of Thunberg's disapproving stare have been cropping up in office kitchens around Tel Aviv.
  • Yatir Kaaren, head of product design at Wix, told Insider that paper and plastic use "went down drastically" after the photos appeared.
  • For more stories go to www.BusinessInsider.co.za.

Thinking about reaching for a disposable cup or plastic utensil? Greta Thunberg might make you reconsider.

Office workers in Tel Aviv, Israel, are displaying photos of the 16-year-old climate activist next to single-use plastics and paper goods in their communal kitchens.

First reported by Haaretz's Allison Kaplan Sommer, Thunberg's thoughtful, disapproving stare silently urges them to think carefully about the environmental impact of disposable products. According to the UN, the world produces 300 million tons of plastic waste every year - 60% of which ends up in landfills or in the environment itself as litter.

Yatir Kaaren, head of product design at Wix, told Insider that his Tel Aviv office's paper and plastic use "went down drastically" after the photos appeared. Some of the Wix kitchen's paper cups were also replaced with more sustainable glasses.

The photos seem to have made an impact.

It's unclear who first put the photos there, but Kaaren says that it could have been any number of environmentally conscious employees.

"We have a lot of those here," he said.

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