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Gwyneth Paltrow's vagina-scented candle sold out within hours

Canela López , Business Insider US
 Jan 11, 2020, 09:25 AM
This new Goop candle retails for $75.

  • Goop - Gwyneth Paltrow's alternative wellness company - is currently selling a candle called "This Smells Like My Vagina" for $75 (R1,000).
  • According to the Goop website, the candle has notes of geranium, citrusy bergamot, and cedar, and should put a vibe of "fantasy, seduction, and a sophisticated warmth" into the minds of those who smell it.
  • Known for its vagina-themed antics like vaginal jade eggs doctors strongly recommend against, the company has received criticism in the past for making false health claims about its products and spreading general medical misinformation.
  • Thankfully, the "This Smells Like My Vagina" doesn't have any direct negative health consequences, but critics say it doesn't smell anything like a real vagina.
  • Visit Business Insider's homepage for more stories.

Goop - Gwyneth Paltrow's alternative wellness company - is currently selling a candle called "This Smells Like My Vagina" for $75 (R1,000).

According to the Goop website, the candle started as a joke between Paltrow and professional perfumer Douglas Little and has notes of geranium, citrusy bergamot, and cedar. The website says the candle is perfect for putting "fantasy, seduction, and a sophisticated warmth" into the atmosphere.

Known for its vagina-themed antics, like vaginal jade eggs doctors strongly recommend against, the company has received criticism in the past for making false health claims about its products and spreading general medical misinformation.

In fact, Twitter users were outraged earlier this week when Netflix announced the company and Paltrow will be producing an upcoming "holistic wellness" series called "The Goop Lab," which will premiere January 24.

"Goop sells because pseudoscientific quick fixes sell. The show could be written off as entertainment if it weren't for the fact that it makes health claims," said Dr. Jonathan N. Stea on Twitter.

Even the vagina-esque promotional poster stirred up confusion amoung Twitter users.

Thankfully, the "This Smells Like My Vagina" doesn't outwardly have any negative health consequences, but critics say it doesn't smell anything like a real vagina. The Cut's newsroom even did a smell test of the candle with lackluster results.

"This smells like a vagina that is douching Summer's Eve too frequently and will probably end up with a yeast infection," features writer Allison P. Davis told the Cut.

And Twitter users weren't thrilled about the concept that there even is a universal vagina scent.

"This Smells Like My Vagina" reportedly sold out within hours.

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