Benjamin Treynor Sloss customised Rolls-Royce Dawn Black Badge

  • A top Google executive picked up his customised Rolls-Royce Dawn Black Badge at a ceremony during a charitable event.
  • Benjamin Treynor Sloss, Vice President of Engineering at Google and noted car connoisseur, received his customised car.
  • "The first time I saw the livery the Rolls-Royce team had created for the Dawn, I burst out with 'That's unreal – I love it!!'" Sloss said in a statement. 

A top Google executive picked up his customised Rolls-Royce Dawn Black Badge at a ceremony during this year’s Pebble Beach Concours d’Elegance, an automotive charitable event.

Benjamin Treynor Sloss, Vice President of Engineering at Google and noted car connoisseur, received his custom car at a Rolls-Royce Collectors Cocktail Reception on Saturday night when it was presented by Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce. 

"The Rolls-Royce Dawn Black Badge is the most uncompromising expression of open-top luxury in the world, and Ben’s personal vision has demonstrated that Black Badge Rolls-Royces can be some of the most beautiful statements of automotive power on the road today," said Müller-Ötvös, in a statement.

The Rolls-Royce Dawn Black Badge is a two-door coupe with four usable seats for adults. The Black Badge model line of cars has been consciously advertised and made to appeal to a younger generation of buyers. A standard Rolls-Royce Dawn starts at $335,000 (R4.8 million).

A view at the customized steering wheel and dashboard.
Rolls Royce Motor Company

Sloss custom designed the car by working with the Rolls-Royce Motor Cars Los Gatos dealership and the Rolls-Royce Bespoke Collective in Goodwood, England. The car's colour scheme features a striking yellow about the main bodywork, while being contrasted with a dark navy blue called "Pikes Beak Blue."  

The same colour scheme extends into the interior of the car, with the leather seats, dashboard, tonneau cover, and rear seat waterfall all in Pikes Peak Blue, while the seat piping, door interiors, and pinstripe applied to the dashboard are all in the bright yellow. 

"Our racing cars carry the colours of the flag of Modena in Northern Italy. I wanted to see what Rolls-Royce could do with those same colours," said Sloss in a statement. "The first time I saw the livery the Rolls-Royce team had created for the Dawn, I burst out with 'That's unreal – I love it!!' It’s outrageous, it’s over the top... it's perfect. I still grin every time I see it."

A look at the customized leather seats.
Rolls Royce Motor Company

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