No dogs were harmed, or even dressed up, in the making of these photos. It's all Photoshop.
Dog Hair High, an art project created by Peter Helenek, features dogs posing as high school students in the '80s.
Complete with the voluminous hairstyles and fluorescent clothes of the day, set against a plain school portrait background, the photo series (now an emerging social media brand) has raised thousands of dollars for charity and given the internet something to smile about.
INSIDER spoke with Dog Hair High creator Peter Helenek to find out how this wacky, delightful concept came to be.
After working at Mattel for 17 years, he started his own consulting company.
"If you tested a toy with a group of kids and it didn't test well, there was kind of this unwritten rule of 'throw in a puppy,'" he said about the design.
"If you throw in a puppy and test it again, you got a winner."
Meryl Streep relayed this Carrie Fisher quote at the 2017 Golden Globes while accepting her lifetime achievement award shortly after Fisher had passed away.
"I was feeling really down in January because there was an inauguration coming up that I wasn't really happy about, and Carrie Fisher had just died," said Helenek.
"I'm a child of the '80s, so the more I scrolled through these portraits - these kids had huge hair, incredible makeup, just unapologetic style," he said.
"And as I looked through them, they resonated with me and they brought me joy, and every one I looked at brought a bigger smile on my face. So I had the insight of 'throw in a puppy.' What if I did portraits of dogs? What would that look like?"
Helenek also has experience as a wardrobe stylist.
"What would the punk dog look like?" he said. "What would the popular dog look like? What would the nerd look like? What would the outcast look like?"
"That was a real journey because dogs don't act like people when you photograph them," he said. "They have their own mind and their own agenda. Some dogs were great models and some dogs were not. We took photographs of dogs and let their personalities speak to us."
"We photographed wigs, and then we photographed outfits on a mannequin, and then we composited them all together in Photoshop," he said.
Photoshop can be tricky to pull off.
The dog models and their owners walked the green carpet and posed next to their portraits. The event raised over $3,000.
Celebrities' high school portraits are also hilarious and relatable.
"We're working on ways moving forward to do private photoshoots to style people's dogs, or develop an app where you could do this to your dog yourself," he said.
"Ultimately, the goal of all of these images was to bring joy to anyone who saw them in a similar way that I was inspired by the images that I had seen originally," he said.
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