bridgeur (Supplied)
bridgeur (Supplied)
  • Former Miss SA 2017 finalist Shenai Bridglall launched her online clothing brand bridgeur in South Africa in December 1. 
  • The entrepreneur first launched the online fashion store in the USA and Middle East, and aims to sell in the UK, EU, and Australia in the next two years. 
  • Bridglall's clothing brand is aimed at empowering women, reminding them of their confidence and power. 
  • For more stories go to www.BusinessInsider.co.za.

Former Miss South Africa finalist Shenai Bridglall is set to launch her online fashion outlet bridgeur in South Africa in December 1 after previously launching in the USA and Middle East.

Floral Puff Sleeve Dress (bridgeur)
Floral Puff Sleeve Dress (bridgeur)

The online fashion retailer was founded in 2018 and offers contemporary womenswear aimed at empowering women and making them feel like the "bosses" they are.

"Empowering women is at the heart of everything I do," said the founder. "My inspiration and overall reason for starting the company was to provide women with garments that remind them that they are confident, powerful and will shatter the glass ceiling."

Satin outfit (bridgeur)
Satin outfit (bridgeur)

The company caters to the needs and preferences of customers by marketing under two differentiated labels – bridgeur Signature and bridgeur On-Demand.

The former includes garments with a patented signature print that depicts Aequitas (the Latin concept of justice, equality, and fairness) holding a balance scale and cornucopia.

Bridgeur Signature (bridgeur)
Bridgeur Signature (bridgeur)

This, according to the founder, signifies that the world will flourish in abundance when both male and female have equal rights and opportunities.

Bridgeur On-Demand, on the other hand, launches new styles every week, but operates an on-demand production model.

Bridgeur On Demand (bridgeur)
Bridgeur On Demand (bridgeur)
Bridgeur On Demand (Bridgeur)
Bridgeur On Demand tops (Bridgeur)
Bridgeur On Demand bottoms (bridgeur)
Bridgeur On Demand bottoms (bridgeur)

This means the brand only makes the number of garments that they sell, with predominantly recycled fabrics.

The 26-year-old entrepreneur, who had no prior experience in fashion, holds a Bachelor and Master of Business Science qualification from the University of Cape Town, and a post-graduate certification in footwear and bag technology from Polimoda, Italy.

She started her career in data analytics, specialising in the field during her time at Google and TFG.

According to Bridglall, a portion of bridgeur company profits are donated to a programme called #KeepingGirlsAtSchool under The EssBee Foundation, a non-profit that she founded to curb gender inequality.

Sequin bow top with sequin party pants (bridgeur)
Sequin bow top with sequin party pants (bridgeur)

"To date we've funded 25 girls and aspire to fund 100 girls by 2025," she said.

The company currently reaches customers in almost every region in the USA and Middle East. Bridglall's goal is to also reach customers in the UK, EU, and Australia in the next two years, "fulfilling our goal of becoming a global brand," she said.

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